NEWS
Top Takes: Week of 2/5/24
TikTok Updates: UMG, Incentivized Video, Shoppable Posts, and More TikTok's evolving landscape encompasses a myriad of changes, from Universal Music Group's departure prompting copyright debates to the introduction of AI [...]
Top Takes: Week of 1/29/24
Meta expands automated audience targeting options in latest AI push Meta’s Advantage detailed targeting is now available on all campaign objectives and optimizations. The decision to expand access to [...]
Top Takes: Week of 1/22/24
Cookies Will Finally Die in 2024 When Google first announced plans to disable third-party cookies on Chrome in January 2020, the news hit ad tech like an earthquake. But a [...]
Top Takes: Week of 1/15/24
Broadcast, Cable Continue Downward Trend In December It's a rerun of sorts for broadcast and cable TV usage in December 2023 versus the year before -- with viewing losses [...]
Universal Media Inc. Celebrates Growth of Universal Sports & Entertainment Division to Expand Experiential Marketing and Deepen Community Relationships
January 5, 2024 (Mechanicsburg, PA) – Universal Sports & Entertainment (USE), a division of Universal Media Inc., was launched in 2022 to open fresh opportunities for corporations, brands, and [...]
Leaving a Legacy – The Life and Career of Don Young
It is 1987, and Don Young is rolling down the open road on the way to Raleigh, North Carolina with a chicken salad sandwich in his bag and a [...]
Grit & Gravitas Podcast