NEWS
Top Takes: Week of 6/6/25
TikTok announces AI ad tools for precise targetingTikTok is rolling out new AI-powered advertising tools designed to enhance targeting precision and campaign performance. The features include predictive audiences, automated creative [...]
Top Takes: Week of 5/26/25
Over 72% of TV viewing was ad-supported in Q1 this year Ad-supported platforms accounted for 41% of total U.S. TV viewing time in Q1 2025, with YouTube and Hulu leading [...]
Top Takes: Week of 5/19/25
In uncertain waters, smart marketers are holding the lineBrands are approaching economic uncertainty by leaning into sustained marketing investment rather than pulling back. Marketers are emphasizing long-term brand strength and [...]
Top Takes: Week of 5/12/25
The Trade Desk announces OpenSincera The Trade Desk has unveiled OpenSincera, a new application designed to enhance transparency in digital advertising by providing comprehensive insights into ad quality and supply [...]
Top Takes: Week of 5/5/25
YouTube's audience outnumbers even its greatest rivals YouTube boasts 2.5 billion monthly active users globally, surpassing all other digital platforms, according to eMarketer's 2024 forecasts. This achievement is particularly notable [...]
Top Takes: Week of 4/28/25
IAB: Digital video to capture 58% share of TV/video ad spend in 2025 According to the Interactive Advertising Bureau (IAB), digital video advertising is projected to capture 58% of total [...]
Grit & Gravitas Podcast