(717) 795-7990
Contact Us
(717) 795-7990
Contact Us
News2025-05-23T11:19:58-04:00

NEWS

Top Takes: Week of 6/6/25

TikTok announces AI ad tools for precise targetingTikTok is rolling out new AI-powered advertising tools designed to enhance targeting precision and campaign performance. The features include predictive audiences, automated creative [...]

June 6, 2025|

Top Takes: Week of 5/26/25

Over 72% of TV viewing was ad-supported in Q1 this year Ad-supported platforms accounted for 41% of total U.S. TV viewing time in Q1 2025, with YouTube and Hulu leading [...]

May 30, 2025|

Top Takes: Week of 5/19/25

In uncertain waters, smart marketers are holding the lineBrands are approaching economic uncertainty by leaning into sustained marketing investment rather than pulling back. Marketers are emphasizing long-term brand strength and [...]

May 23, 2025|

Top Takes: Week of 5/12/25

The Trade Desk announces OpenSincera The Trade Desk has unveiled OpenSincera, a new application designed to enhance transparency in digital advertising by providing comprehensive insights into ad quality and supply [...]

May 16, 2025|

Top Takes: Week of 5/5/25

YouTube's audience outnumbers even its greatest rivals YouTube boasts 2.5 billion monthly active users globally, surpassing all other digital platforms, according to eMarketer's 2024 forecasts. This achievement is particularly notable [...]

May 9, 2025|

Top Takes: Week of 4/28/25

IAB: Digital video to capture 58% share of TV/video ad spend in 2025 According to the Interactive Advertising Bureau (IAB), digital video advertising is projected to capture 58% of total [...]

May 2, 2025|

Grit & Gravitas Podcast

Go to Top