NEWS

Streamers to surpass broadcasters in global content spending in 2025 Global content spending is projected to reach $248 billion in 2025, with streaming services' investments surpassing commercial broadcasters for [...]

E.U. says Google Search violated competition rules in preliminary findings The European Commission's preliminary findings indicate that Alphabet, Google's parent company, likely violated the Digital Markets Act by favoring [...]

Meet the Netflix ads suite, set to launch April 1 Netflix is set to launch its proprietary advertising platform, the "Netflix Ad Suite," on April 1, as announced by [...]

Increased consumer purchases expected to be influenced by AI: studyA recent study shows that AI is expected to play a growing role in influencing consumer purchase decisions, with advancements in [...]

Google tests AI mode with reasoning, thinking, and multimodal queries Google has introduced an experimental "AI Mode" in its search engine, offering users AI-generated summaries with advanced reasoning and multimodal [...]

Retail media ad impressions surpass 75 billion During the 2024 holiday season, U.S. retail media ad impressions exceeded 75 billion for the first time, marking a 4% year-over-year increase. This [...]