A division of Universal Media Inc., Universal Sports & Entertainment (USE) seeks to provide local, regional, and national partners Experiential Marketing campaigns through live entertainment venues, sports organizations, athletes, concerts, and a myriad of community events.

Providing insight into current strategy and creating future strategy based on specific goals and objectives, USE applies data and tactical media support that reinforces and amplifies a full customized Experiential Marketing campaign. USE seeks to assure our partners that the investment they are making is backed by value, attribution and incremental lift.

Through our dedicated team’s knowledge, we assist in evaluating cost, negotiating, and activating on all experiential campaigns that touch consumers for any opportunity that include, but are not limited to:

  • Sports and Entertainment Venues

  • Social Influencer Strategy and Development 

  • Community Event Marketing

  • Traditional Media Sports and Entertainment Sponsorships

  • Athlete Influencers and Endorsements 

  • USE Extension Program for Venue Partners

  • Sponsorship Negotiation

  • Sponsorship Sales Support

  • Customized Media Placement for Live Events

  • CPG Integration, Sell-through and Reporting/Attribution