(717) 795-7990
Contact Us
(717) 795-7990
Contact Us
Universal Sports & Entertainment2024-01-09T13:40:46-05:00


A division of Universal Media Inc., Universal Sports & Entertainment (USE) seeks to provide local, regional, and national partners Experiential Marketing campaigns through live entertainment venues, sports organizations, athletes, concerts, and a myriad of community events.

Providing insight into current strategy and creating future strategy based on specific goals and objectives, USE applies data and tactical media support that reinforces and amplifies a full customized Experiential Marketing campaign. USE seeks to assure our partners that the investment they are making is backed by value, attribution and incremental lift.

Through our dedicated team’s knowledge, we assist in evaluating cost, negotiating, and activating on all experiential campaigns that touch consumers for any opportunity that include, but are not limited to:

  • Sports and Entertainment Venues

  • Social Influencer Strategy and Development 

  • Community Event Marketing

  • Traditional Media Sports and Entertainment Sponsorships

  • Athlete Influencers and Endorsements 

  • USE Extension Program for Venue Partners

  • Sponsorship Negotiation

  • Sponsorship Sales Support

  • Customized Media Placement for Live Events

  • CPG Integration, Sell-through and Reporting/Attribution

Latest News from Universal Sports & Entertainment

Universal Media Inc. Celebrates Growth of Universal Sports & Entertainment Division to Expand Experiential Marketing and Deepen Community Relationships

January 5, 2024 (Mechanicsburg, PA) – Universal Sports & Entertainment (USE), a division of Universal Media Inc., was launched in 2022 to open fresh opportunities for corporations, brands, and businesses to maximize experiential marketing campaigns backed by value, attribution, and lift. Celebrating its second year, USE has quickly become [...]

A New Frontier: How Universal Sports & Entertainment is Breaking New Ground

What makes Universal Sports & Entertainment different from Universal Media at large? For Nick Mickley, Vice President of the new division, the answer is simple. “Sports and entertainment is such a unique space,” Mickley said. “The biggest difference is how the sports or entertainment brand connects our partners with [...]

Go to Top