NEWS
Top Takes: Week of 6/23/25
Advertisers can buy product placement ads through The Trade Desk The Trade Desk has unveiled Rembrand, a generative AI tool that creates video ads tailored for streaming platforms. Designed to [...]
Top Takes: Week of 6/16/25
The Trade Desk introduces a native app on Snowflake for retail conversion data The Trade Desk has launched a native app on Snowflake, giving advertisers easier access to retail conversion [...]
Top Takes: Week of 6/9/25
EDO's TV data can now be accessed easily through The Trade Desk EDO and The Trade Desk are teaming up to improve CTV measurement and programmatic media buying. The integration [...]
Top Takes: Week of 6/2/25
TikTok announces AI ad tools for precise targetingTikTok is rolling out new AI-powered advertising tools designed to enhance targeting precision and campaign performance. The features include predictive audiences, automated creative [...]
Top Takes: Week of 5/26/25
Over 72% of TV viewing was ad-supported in Q1 this year Ad-supported platforms accounted for 41% of total U.S. TV viewing time in Q1 2025, with YouTube and Hulu leading [...]
Top Takes: Week of 5/19/25
In uncertain waters, smart marketers are holding the lineBrands are approaching economic uncertainty by leaning into sustained marketing investment rather than pulling back. Marketers are emphasizing long-term brand strength and [...]
Grit & Gravitas Podcast