Broadcast, Cable Continue Downward Trend In December
It’s a rerun of sorts for broadcast and cable TV usage in December 2023 versus the year before — with viewing losses down 6% and 10%, respectively, according to Nielsen. For broadcast TV, December was down 4.3% from November 2023 in usage. Year-over-year, broadcast TV’s viewing share for persons aged two years and up sank to 23.5% (down 1.2 share points). Cable TV was slightly up in usage by 1.3% in December vs. November 2023 but year-over-year, its viewing share fell 2.7 share points to 28.2%. Read more from Mediapost.
Global Mobile Ad Spend to Reach $402B in 2024 Fueled by Social Apps and Creators
Global mobile ad spending reached $362 billion in 2023, an 8% increase over the previous year. This was driven by revenue from short-form video and video-sharing apps, according to Data.ai’s new State of Mobile 2024 report. The report projects mobile ad spending will hit $402 billion in 2024, a 11% year-over-year increase. Read more from Marketing Dive.
Netflix Touts 23 Million Global Viewers on Its AVOD Tier
On Wednesday, Netflix shared another update on viewer numbers for its ad-supported tier. The Netflix Standard with Ads plan now has 23 million monthly active users globally – a considerable jump from the 15 million it just announced in November. While subscribers refer to the number of paid accounts a streamer has, monthly active users refer to the number of individual profiles within a paid account. Netflix also announced plans to roll out pause ads within the next few months. Read more from AdExchanger.
Hollywood’s Strikes Could Begin to Level the Playing Field for British Broadcasters
The Hollywood actors and writers’ strikes have come to an end, but a new chapter for British TV and film may be just beginning. U.S. studios struck a reported $1 billion deal with SAG-AFTRA, the actors’ union, a move that stands to diminish streamers’ coffers and dent their competitive advantage on a global scale. That could give broadcasters in other regions a chance to gain back some of the market share lost to American streaming giants — and British broadcasters are uniquely poised to seize the opportunity. Read more from The Current.
Dolphins-Chiefs On Peacock Drew 23 Million, But Was Least Watched NFL Game Of The Weekend
Peacock’s exclusive streaming of the Dolphins-Chiefs NFL playoff game on Saturday night attracted a live stream record 23 million viewers, but the other three games on Saturday and Sunday drew significantly more people on television. The Browns-Texans game on NBC and Peacock had 29 million viewers. The Rams-Lions game on NBC and Peacock attracted 36 million. And the Packers-Cowboys game on FOX garnered 40 million. Read more from Forbes.
