Create Maximum Impact
Plan With Our Experts
We look at the big picture. At Universal Media, our approach to media strategy, planning, buying, and analytics provides clients with a clear and consistent path in an ever-changing media landscape. We provide maximum impact for your marketing and advertising.
To ensure each client’s business objectives are met, we utilize research, data, and insights before any decisions about advertising and marketing campaigns are made.
We take a united approach to media buying and apply it across all platforms to optimize your spending and allow you to reach your most valuable consumers more efficiently.
Our team of experts have decades of experience in planning, research, negotiation, and buying, which they apply to both traditional and digital media.
We focus on creating lasting relationships with our clients, so much so that we become an extension of your internal team, serving as a collaborative partner.
Digital Transformation
Universal Media is renowned for efficient media placement and cost savings, but we pride ourselves on being much more. Discover the comprehensive services that our team can offer your business.
At Universal Media Inc., our team loves listening to music together while we collaborate in the office. After chatting about Taylor Swift's latest album, The Tortured Poet's Department, we took a poll to find out everyone's favorite tracks. Here are our top 5--did your favorite make the cut? ... See MoreSee Less
NBCUniversal's Peacock introduced innovative streaming and advertising features during the 2024 Paris Olympics. These advancements enhanced viewer engagement and provided advertisers with more dynamic ways to reach audiences during live events. The platform delivered a personalized viewing experience, integrating live sports with cutting-edge technology to create unique advertising opportunities. The Current has more. bit.ly/3AyG2aC
#TopTakes #Olympics2024 #InnovativeAds #ViewerEngagement ... See MoreSee Less
How NBC and Peacock won Olympic gold with streaming and advertiser innovations | The Current
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Peacock expanded the reach of the Olympics for both viewers and advertisers through new ways to watch and programmatic bidding.A new report suggests that nearly all U.S. web browsers could soon be cookieless, as the industry moves away from third-party cookies due to privacy concerns and regulatory changes. This shift is driving the adoption of alternative tracking methods like first-party data and privacy-preserving technologies. Marketers and advertisers will need to adapt their strategies to maintain effective targeting and measurement in this evolving landscape. eMarketer has more. bit.ly/3XlhtqB
#toptakes #cookielessfuture #DigitalPrivacy #adtech ... See MoreSee Less
Nearly all US browsers could become cookieless in the future
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87% of US browsers could become cookieless long term, according to our analysis of StatCounter data.