Create Maximum Impact

Plan With Our Experts

We look at the big picture. At Universal Media, our approach to media strategy, planning, buying, and analytics provides clients with a clear and consistent path in an ever-changing media landscape. We provide maximum impact for your marketing and advertising.

To ensure each client’s business objectives are met, we utilize research, data, and insights before any decisions about advertising and marketing campaigns are made.

We take a united approach to media buying and apply it across all platforms to optimize your spending and allow you to reach your most valuable consumers more efficiently.

Our team of experts have decades of experience in planning, research, negotiation, and buying, which they apply to both traditional and digital media.

We focus on creating lasting relationships with our clients, so much so that we become an extension of your internal team, serving as a collaborative partner.

Digital Transformation

Universal Media is renowned for efficient media placement and cost savings, but we pride ourselves on being much more. Discover the comprehensive services that our team can offer your business.

The UMI Team

Universal Media is comprised of tech-savvy problem solvers, creative thinkers, and most importantly, a team that is completely focused on you. Get to know us a little better.

Latest Updates & News

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Universal Media, Inc.
6 hours ago

TikTok has expanded its partnership with Major League Baseball, adding new content integrations and promotional initiatives tied to games and creators. The deal strengthens TikTok’s position as a sports discovery platform while giving MLB deeper access to younger audiences. Both sides see short-form video as a key driver of fan engagement and sponsorship growth.

Social Media Today has more: bit.ly/4qVUi1z

#TopTakes #TikTok #MLB #SportsMarketing #FanEngagement ... See MoreSee Less

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TikTok expands its MLB partnership agreement

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The multiyear deal builds on an existing agreement with the league and will offer exclusive in-app content, including highlights and insights.
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Universal Media, Inc.
2 days ago

Perplexity has paused its advertising tests as it reassesses monetization strategy. The company had experimented with sponsored placements inside answers but is now focusing on product development and user experience.

Search Engine Land has more: bit.ly/46nHzxl

#toptakes #AI #Perplexity #advertising #userexperience #sponsoredplacements ... See MoreSee Less

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Perplexity stops testing advertising

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Perplexity began testing sponsored placements in 2024. It’s abandoning them, saying labeled ads can erode credibility.
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Universal Media, Inc.
4 days ago

Airbnb says traffic from AI chatbots converts at a higher rate than traditional Google referrals, according to internal data. Executives noted that conversational AI users often arrive with clearer intent and are further along in the booking funnel. The findings suggest AI-driven discovery may become a meaningful performance channel across industries.

MarTech has more: bit.ly/40o7mBU

#toptakes #DigitalMarketing #BookingFunnel #conversionrate #ConversationalAI #AITrends ... See MoreSee Less

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Airbnb says AI chatbot traffic converts better than Google | MarTech

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Early signals from Airbnb suggest visitors arriving via AI assistants are more likely to book, hinting at a major shift in how high intent traffic is discovered and measured.