Create Maximum Impact
Plan With Our Experts
We look at the big picture. At Universal Media, our approach to media strategy, planning, buying, and analytics provides clients with a clear and consistent path in an ever-changing media landscape. We provide maximum impact for your marketing and advertising.
To ensure each client’s business objectives are met, we utilize research, data, and insights before any decisions about advertising and marketing campaigns are made.
We take a united approach to media buying and apply it across all platforms to optimize your spending and allow you to reach your most valuable consumers more efficiently.
Our team of experts have decades of experience in planning, research, negotiation, and buying, which they apply to both traditional and digital media.
We focus on creating lasting relationships with our clients, so much so that we become an extension of your internal team, serving as a collaborative partner.
Digital Transformation
Universal Media is renowned for efficient media placement and cost savings, but we pride ourselves on being much more. Discover the comprehensive services that our team can offer your business.
The future of retail advertising is shifting towards more data-driven approaches, with retailers leveraging first-party data to target consumers more precisely. This strategy is becoming crucial as privacy regulations tighten and third-party cookies phase out. Retailers are now focusing on building direct relationships with consumers, using advanced analytics to optimize ad campaigns and personalize shopping experiences. The Current has more.
#toptakes #retailmedia #retailadvertising #DataDriven ... See MoreSee Less
Why retail media’s growth could change retail as you know it | The Current
www.thecurrent.com
Retail is changing as ad dollars grow in importance.Meet Bella, our seasoned Co-Woofer at UMI! 🐾
- She's been to every annual family beach vacation since she was born, but prefers the sand over the water. 🌊
- On Christmas Day, she surprised everyone by snatching a whole ham off the table! 🎄🍖
- At almost 17 years old, she still gets the zoomies, though a nap afterward is a must. 🌟😴
#OfficePups #SeniorZoomies #HamBandit ... See MoreSee Less
Meta has introduced new advertising tools for the upcoming holiday season, aimed at helping brands optimize campaigns. These updates include enhanced targeting options, creative tools, and AI-driven insights to improve ad performance and efficiency. With these new features, Meta aims to help advertisers better engage with consumers during the critical holiday shopping period. Search Engine Land has more.
#AIAdvertising #toptakes #AdPerformance #socialmediamarketing ... See MoreSee Less
Meta gives advertisers new ad tools ahead of holidays
searchengineland.com
Advertisers can now use new AI-powered tools and creative formats to drive holiday sales, including promo features and reminder ads.