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Fox’s coverage of the 2026 FIFA World Cup has driven a 116% increase in viewership compared with the same stage of the 2022 tournament, fueling exceptionally strong advertising demand. MediaPost reports that ad inventory has sold at premium rates as brands capitalize on record audiences.
TelevisionNewsDaily has more: bit.ly/43YSzQf
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Fox World Cup Viewing Up 116%, Ads Soar
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Fox is averaging 5.7 million average viewers so far, with Telemundo, Peacock, and Telemundo digital platforms at 5.3 million. The most-viewed match so far (U.S.-Australia) on Friday had 20.7 U.S. view...A new MediaPost forecast projects U.S. advertising spending will grow roughly 8% in 2026, supported by continued strength in digital channels despite economic uncertainty. Retail media, connected TV, and search are expected to lead growth, while traditional media categories continue to face pressure.
See more from MediaDailyNews: bit.ly/4vYpujz
#toptakes #advertising #digitalmarketing #RetailMedia #ConnectedTV ... See MoreSee Less
Forecast Composite Indicates 8% U.S. Ad Expansion This Year, 4% Next Year
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The composite adds new estimates from WPP Media, Madison and Wall, and now includes WARC data.A new Samsung Ads report found that free, ad-supported streaming apps are now achieving audience reach comparable to broadcast TV, with sports, reality programming and news ranking as the top three FAST content genres and live programming driving the strongest engagement.
TheDesk has more: bit.ly/49QWP7I
#toptakes #SamsungAds #fast #streaming #adsupported #broadcasttv ... See MoreSee Less
Samsung: Free streaming apps achieving similar reach as broadcast TV
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June 2, 2026 - Sports, reality programming and news are the three most-watched FAST content genres, with live programming driving engagement.