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We look at the big picture. At Universal Media, our approach to media strategy, planning, buying, and analytics provides clients with a clear and consistent path in an ever-changing media landscape. We provide maximum impact for your marketing and advertising.
To ensure each client’s business objectives are met, we utilize research, data, and insights before any decisions about advertising and marketing campaigns are made.
We take a united approach to media buying and apply it across all platforms to optimize your spending and allow you to reach your most valuable consumers more efficiently.
Our team of experts have decades of experience in planning, research, negotiation, and buying, which they apply to both traditional and digital media.
We focus on creating lasting relationships with our clients, so much so that we become an extension of your internal team, serving as a collaborative partner.
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Universal Media is renowned for efficient media placement and cost savings, but we pride ourselves on being much more. Discover the comprehensive services that our team can offer your business.
Fox has announced that all advertising slots for Super Bowl LIX, scheduled for February 9, 2025, have been sold out, with 30-second spots fetching over $7 million each. This marks an increase from the $6.5 million average price in previous years, reflecting the enduring value advertisers place on the event's massive viewership.
#SuperBowlLIX #FoxSports #SuperBowlAds #SuperBowlCommercials #flexpods ... See MoreSee Less
Super Bowl Ad Prices Top $8 Million as Surge Fuels Fox Sales
www.sportico.com
The Super Bowl, featuring the Kansas City Chiefs and Philadelphia Eagles, will air at least 10 commercials that sold for more than $8 million.In a recent interview, The Trade Desk CEO Jeff Green shared his outlook on the evolving media landscape, emphasizing the need for greater transparency and competition in ad tech. He voiced concerns over Google's dominance, arguing that advertisers benefit when the industry embraces openness and choice. Green also highlighted the growing role of data-driven advertising and The Trade Desk's focus on innovation to meet shifting market demands.
#TheTradeDesk #DigitalAdvertising #ConnectedTV #AdTech #Ventura #sincera ... See MoreSee Less
Trade Desk CEO Jeff Green On Growth, Google And Why He Bought Sincera | AdExchanger
www.adexchanger.com
Jeff Green, CEO of The Trade Desk, calls it like he sees it. And he doesn’t see a future for Google monetizing the open internet via its SSP and ad server business.Congratulations to our employees celebrating their February work anniversaries! Your contributions to UMI's success are invaluable. Here's to another great year ahead! ... See MoreSee Less