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We look at the big picture. At Universal Media, our approach to media strategy, planning, buying, and analytics provides clients with a clear and consistent path in an ever-changing media landscape. We provide maximum impact for your marketing and advertising.
Digital Transformation
Universal Media is renowned for efficient media placement and cost savings, but we pride ourselves on being much more. Discover the comprehensive services that our team can offer your business.



According to the latest IAB Video Ad Spend Report, 86% of ad buyers are now utilizing generative AI to support video content creation. The technology has moved from a novelty to a baseline requirement for scaling creative variations across diverse audience segments. This rapid adoption is expected to result in AI-generated assets making up nearly half of all video ad inventory by the close of 2026.
Read more from Social Media Today: bit.ly/3QjNEWb
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New Report Highlights the Rise of AI in Brand Video Production
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New insights into the latest branded video content and creation trends.NFL team owners are convening this week in Phoenix to discuss a high-stakes agenda, including the potential expansion of preseason media rights to local streaming platforms. The meeting follows a landmark season of record-breaking viewership and will likely result in new resolutions regarding the 2026 broadcast schedule.
Front Office Sports has more: bit.ly/4s9mAGr
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NFL Annual Meeting to Tackle Rules, Refs, and Media Rights
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After another landmark season, the NFL looks to build on its growth wave with a set of new initiatives poised to take effect this year.We’re proud to share that Universal Media has been recognized with a prestigious Impact Award from our partner, Associated Food Stores.
This honor celebrates partners who demonstrate a strong commitment to their clients, bring forward-thinking solutions to the table, and make a meaningful impact on both corporate and independent grocers.
Our CEO, Anne Carnathan, accepted this award on behalf of our team.
We’re grateful for the partners we serve and the work we get to do every day!
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