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A new MediaPost forecast projects U.S. advertising spending will grow roughly 8% in 2026, supported by continued strength in digital channels despite economic uncertainty. Retail media, connected TV, and search are expected to lead growth, while traditional media categories continue to face pressure.
See more from MediaDailyNews: bit.ly/4vYpujz
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Forecast Composite Indicates 8% U.S. Ad Expansion This Year, 4% Next Year
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The composite adds new estimates from WPP Media, Madison and Wall, and now includes WARC data.A new Samsung Ads report found that free, ad-supported streaming apps are now achieving audience reach comparable to broadcast TV, with sports, reality programming and news ranking as the top three FAST content genres and live programming driving the strongest engagement.
TheDesk has more: bit.ly/49QWP7I
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Samsung: Free streaming apps achieving similar reach as broadcast TV
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June 2, 2026 - Sports, reality programming and news are the three most-watched FAST content genres, with live programming driving engagement.A new Triton Digital report based on a survey of over 6,000 monthly U.S. podcast listeners found that 80% consume podcasts both by watching and listening, with only 13% saying they exclusively listen and 7% exclusively watching. Comedy, news, and culture podcasts had the highest reach.
Read more from The Current: bit.ly/4g8lAjx
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Eighty percent of Americans both watch and listen to podcasts
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As video podcasts grow on Spotify, Netflix and more, a new report sheds light on U.S. audio consumption habits — and why new listeners could mean more ad opportunities.