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U.S. viewing for the Winter Olympics nearly doubled compared with the previous Games, driven by expanded streaming access and stronger prime-time audiences. NBCUniversal reported significant growth across Peacock and traditional broadcast, with digital viewing playing a larger role than in past cycles.
TVTechnology has more: bit.ly/3MWPQlp
#toptakes #winterolympics #NBCUniversal #StreamingGrowth #peacock #primetimeviewing #digitalmedia #wintergames #olympicviewership #SportsStreaming #TelevisionTrends ... See MoreSee Less
Milan Cortina Winter Olympics U.S. Viewing Best Since 2014
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Average viewing of 23.5 million across NBC, Peacock, NBCU Digital Platforms and Versant’s USA Network and CNBC was up 96% over Beijing in 2022TikTok has expanded its partnership with Major League Baseball, adding new content integrations and promotional initiatives tied to games and creators. The deal strengthens TikTok’s position as a sports discovery platform while giving MLB deeper access to younger audiences. Both sides see short-form video as a key driver of fan engagement and sponsorship growth.
Social Media Today has more: bit.ly/4qVUi1z
#TopTakes #TikTok #MLB #SportsEngagement #ShortFormVideo #FanEngagement #DigitalMarketing #SocialMediaMarketing ... See MoreSee Less
TikTok has expanded its partnership with Major League Baseball, adding new content integrations and promotional initiatives tied to games and creators. The deal strengthens TikTok’s position as a sports discovery platform while giving MLB deeper access to younger audiences. Both sides see short-form video as a key driver of fan engagement and sponsorship growth.
Social Media Today has more: bit.ly/4qVUi1z
#TopTakes #TikTok #MLB #SportsMarketing #FanEngagement ... See MoreSee Less
TikTok expands its MLB partnership agreement
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The multiyear deal builds on an existing agreement with the league and will offer exclusive in-app content, including highlights and insights.