Create Maximum Impact

Plan With Our Experts

We look at the big picture. At Universal Media, our approach to media strategy, planning, buying, and analytics provides clients with a clear and consistent path in an ever-changing media landscape. We provide maximum impact for your marketing and advertising.

To ensure each client’s business objectives are met, we utilize research, data, and insights before any decisions about advertising and marketing campaigns are made.

We take a united approach to media buying and apply it across all platforms to optimize your spending and allow you to reach your most valuable consumers more efficiently.

Our team of experts have decades of experience in planning, research, negotiation, and buying, which they apply to both traditional and digital media.

We focus on creating lasting relationships with our clients, so much so that we become an extension of your internal team, serving as a collaborative partner.

Digital Transformation

Universal Media is renowned for efficient media placement and cost savings, but we pride ourselves on being much more. Discover the comprehensive services that our team can offer your business.

The UMI Team

Universal Media is comprised of tech-savvy problem solvers, creative thinkers, and most importantly, a team that is completely focused on you. Get to know us a little better.

Latest Updates & News

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Universal Media, Inc.
4 days ago

New consumer research reveals that YouTube has surpassed dedicated streaming networks to become the primary platform for digital audio and podcast consumption among U.S. adults. The platform's success is largely fueled by the massive adoption of long-form video podcasts on smart TVs, creating a lucrative "hybrid" engagement environment for cross-screen planning.

Read more from eMarketer: bit.ly/4eQpICI

#TopTakes #YouTube #Podcasting #DigitalAudio #Streaming ... See MoreSee Less

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Listeners are turning to YouTube for audio more than any other platform

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YouTube/YouTube Music is the most-used digital audio platform, reaching 51% of US digital audio listeners and standing alone as the only option to clear the halfway mark, according to a March 2026 Har...
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Universal Media, Inc.
6 days ago

Nielsen’s Q1 2026 Ad Supported Gauge found that 72.4% of all TV viewing occurred on ad-supported platforms, with streaming accounting for nearly half of that total. Streaming represented 48.3% of ad-supported viewing, while linear TV remained a significant contributor through broadcast and cable.

Read more from Nielsen: bit.ly/4eJSVis

#TopTakes #Nielsen #AdSupported TV #Streaming #LinearTV ... See MoreSee Less

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Nielsen’s Q1 2026 Ad Supported Gauge | Nielsen

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Streaming sets record high of 46.6% of ad supported TV viewing, driven by Super Bowl and Winter Olympics;...
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Universal Media, Inc.
1 week ago

Fox’s coverage of the 2026 FIFA World Cup has driven a 116% increase in viewership compared with the same stage of the 2022 tournament, fueling exceptionally strong advertising demand. MediaPost reports that ad inventory has sold at premium rates as brands capitalize on record audiences.

TelevisionNewsDaily has more: bit.ly/43YSzQf

#TopTakes #FIFAWorldCup2026 #SportsMarketing ... See MoreSee Less

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Fox World Cup Viewing Up 116%, Ads Soar

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Fox is averaging 5.7 million average viewers so far, with Telemundo, Peacock, and Telemundo digital platforms at 5.3 million. The most-viewed match so far (U.S.-Australia) on Friday had 20.7 U.S. view...