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The Trade Desk has launched a native app on Snowflake, giving advertisers easier access to retail conversion data without moving it off-platform. This integration allows marketers to analyze campaign performance more efficiently while maintaining data privacy and control. It’s another move toward simplifying measurement in retail media and bringing actionable insights closer to the point of decision.
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The Trade Desk Introduces A Native App On Snowflake For Retail Conversion Data | AdExchanger
www.adexchanger.com
The Trade Desk on Thursday announced its first native app built for use with a separate cloud or data warehouse. It’s called the Connector App on Snowflake. The idea is to more readily connect sales...☀️ The UMI summer solstice picks are in! ☀️
We put our favorite summer matchups head-to-head, and the UMI team has spoken — it’s beach days, burgers, and baseball all the way. 🏖️🍔⚾
Think you’d choose differently? Play along in the comments ⬇️
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Retail media continues to evolve as both brands and retailers invest in more sophisticated measurement and targeting strategies. Nielsen highlights the growing demand for standardization, third-party verification, and unified metrics to prove ROI across platforms.
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The future of retail media | Nielsen
www.nielsen.com
Retail media spend is growing. How are marketers incorporating retail media networks in their plans for the year ahead?