Create Maximum Impact

Plan With Our Experts

We look at the big picture. At Universal Media, our approach to media strategy, planning, buying, and analytics provides clients with a clear and consistent path in an ever-changing media landscape. We provide maximum impact for your marketing and advertising.

To ensure each client’s business objectives are met, we utilize research, data, and insights before any decisions about advertising and marketing campaigns are made.

We take a united approach to media buying and apply it across all platforms to optimize your spending and allow you to reach your most valuable consumers more efficiently.

Our team of experts have decades of experience in planning, research, negotiation, and buying, which they apply to both traditional and digital media.

We focus on creating lasting relationships with our clients, so much so that we become an extension of your internal team, serving as a collaborative partner.

Digital Transformation

Universal Media is renowned for efficient media placement and cost savings, but we pride ourselves on being much more. Discover the comprehensive services that our team can offer your business.

The UMI Team

Universal Media is comprised of tech-savvy problem solvers, creative thinkers, and most importantly, a team that is completely focused on you. Get to know us a little better.

Latest Updates & News

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Universal Media, Inc.
6 days ago

We’re proud to share that Universal Media has been recognized with a prestigious Impact Award from our partner, Associated Food Stores.

This honor celebrates partners who demonstrate a strong commitment to their clients, bring forward-thinking solutions to the table, and make a meaningful impact on both corporate and independent grocers.

Our CEO, Anne Carnathan, accepted this award on behalf of our team.

We’re grateful for the partners we serve and the work we get to do every day!

#UniversalMedia #ImpactAward #Leadership #Gratitude #ProudMoment ... See MoreSee Less

We’re proud to sha
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Universal Media, Inc.
6 days ago

Political advertisers are increasingly shifting budgets into connected TV, with streaming emerging as a major battleground ahead of upcoming elections. The Current describes CTV as reaching a tipping point due to its targeting capabilities and incremental reach beyond linear.

Read more: bit.ly/4bnDJal

#toptakes #PoliticalAds #CTV #digitalmarketing #adtech #AudienceTargeting #MediaBuying #AdvertisingTrends #ConnectedTV ... See MoreSee Less

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Is CTV’s political ‘tipping point’ finally here? | The Current

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Connected TV is making gains in political advertising as this year’s election cycle heats up, even if it faces some headwinds, according to experts at the recent Reed Conference in Charleston, S.C.
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Universal Media, Inc.
1 week ago

A BrightEdge report finds Google’s AI Overviews are more likely than ChatGPT to generate negative sentiment around brands in responses. The analysis suggests Google’s summarization approach may surface critical or mixed perspectives more frequently.

Business Insider has more: bit.ly/4rFCjNd

#TopTakes #GoogleAI #ChatGPT #BrandSentiment #DigitalMarketing #AIAnalysis ... See MoreSee Less

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Google AI Overviews are more likely to talk smack about brands than ChatGPT is, according to new data

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Research from BrightEdge, an SEO company, found Google AI Overviews were 44% more likely to be negative about brands than ChatGPT was.