Streaming ad revenue could grow by 40% over the next 4 years in the U.S.
Ad-supported streaming in the U.S. is projected to hit $17.4 billion in 2024, driven by the rise of hybrid models that blend subscriptions with advertising. The trend reflects strong momentum in digital video monetization. Read more from The Current.
Shoppers trust genAI more than brand websites for purchase advice: study
A new survey finds consumers increasingly trust generative AI over brand websites for shopping advice. Nearly half are open to AI agents making purchases for them, signaling a shift in how buyers seek product guidance. Read more from eMarketer.
Google wants to show more links in AI mode
Google plans to include more contextual links in its AI Overviews to improve transparency and provide added context. The change could address concerns about lost traffic to traditional search results. Read more from Search Engine Journal.
Loyalty ads for retail is a new option for advertisers on Google
Google is introducing ad formats that promote retail loyalty perks directly within ads. These personalized units can target current members or encourage signups, aiming to deepen customer engagement and retention. Read more from MediaDailyNews.
Disney sues Sling TV over $5 day passes granting ESPN access
Disney is suing Dish Network over Sling TV's $5 promotional passes that include ESPN access, alleging they breach contract terms and devalue the network's streaming rights. Read more from Front Office Sports.
