Google quietly announces search partner network visibility
Google has quietly updated its documentation to suggest advertisers may soon gain more transparency into placements across its Search Partner Network. This move could help improve campaign control and performance insight. Read more from Search Engine Journal.
2025 upfront deals reveal just how powerful streaming has become
Streaming will account for over half of ad spending in the 2025 upfronts, as Disney, Fox, and others lean into connected TV and live sports. The shift reflects growing advertiser demand for scalable, premium digital environments. Read more from The Current.
Nexstar confirms plan to buy TEGNA for $6.2 billion
Nexstar is moving to acquire Tegna in a $6.2 billion deal that would greatly expand its local TV broadcasting presence. The acquisition would boost Nexstar’s negotiating power with advertisers and distributors. Read more from TheDesk.
TV advertising and OOH outperform across brand metrics
TV and out-of-home (OOH) ads are showing strong performance in brand recall and consumer action. As digital becomes more fragmented, OOH provides a high-impact way to complement cross-channel campaigns. Read more from eMarketer.
The NFL-ESPN deal is already changing everything
ESPN’s expanded rights deal with the NFL is reshaping sports media. With control of NFL Network and NFL.com, ESPN is evolving into a centralized platform for pro football content across streaming and digital. Read more from Awful Announcing.
