Traditional search still dominates, but AI is making gains in the U.S. and Europe
A new survey finds 90% of U.S. consumers still prefer traditional search engines, but AI-driven alternatives are gaining interest—especially among younger users. Marketers may need to evolve strategies as these behaviors shift. Read more from Martech.
Google expands its use of AI to detect invalid ad traffic
Google blocked 5.5 billion ads and suspended 12.7 million advertiser accounts last year as part of an AI-driven effort to reduce invalid traffic and deceptive practices—underscoring its focus on platform integrity. Read more from SocialMediaToday.
Private labels go mainstream in everyday products
Private-label brands are now a staple in U.S. households, with 70% of adults buying them regularly. Improved quality and value have boosted store-brand popularity across essentials like snacks, beverages, and paper goods. Read more from eMarketer.
TV consumers maxed out on monthly spend
The average U.S. viewer now spends $86 per month on video subscriptions, with nearly half of consumers saying they’ve hit their limit. Rising costs are forcing reevaluation of household media budgets. Read more from Mediapost.
Ad market for sports content weathers gnarly 2nd quarter
Despite market headwinds, networks like FOX, NBC, and ESPN report strong ad sales in Q2 2025. Live sports continue to attract advertisers with premium pricing and consistent viewership across platforms. Read more from Sportico.
