TOP TAKES: MEDIA INDUSTRY NEWS
Top Takes: Week of 4/15/24
Lawmakers Express Support For Bill That Could Outlaw Behavioral Targeting Bipartisan leaders of the House Energy and Commerce Committee on Wednesday expressed support for privacy legislation that would restrict companies' [...]
Top Takes: Week of 4/8/24
32% of US streaming cancellations are ‘won back’ after 6 months Retaining subscribers has always been an obvious goal of streaming services. But recent data suggests that streamers likely have [...]
Top Takes: Week of 4/1/24
Audio and retail are getting in tune with one another In September, eMarketer projected that digital audio would account for a fifth of time spent with digital media in the [...]
Top Takes: Week of 3/25/24
Google Completes March Spam Update, Core Update Continues Google has completed its spam update rollout, which targeted AI-generated content, expired domain misuse, and authority abuse. The core update, incorporating the [...]
Top Takes: Week of 3/18/24
Analyst Calls 2024 The Year Linear TV Advertising Officially Broke Michael Nathanson, senior research analyst at MoffettNathanson, has declared 2024 will likely be the year linear TV advertising officially breaks. [...]
Top Takes: Week of 3/11/24
What we’re seeing a week into the Google March 2024 core and spam updates The Google March 2024 core and spam updates have caused significant activity in search rankings, with both [...]
Top Takes is the weekly media industry news update from Universal Media. Every week, our team curates a selection of five pivotal articles that capture the week’s most significant developments, trends, and innovations shaping the media landscape. From breakthroughs in digital media and advertising technology, to shifts in content consumption patterns, these articles are handpicked to provide you with insights and perspectives from around the industry.