TOP TAKES: MEDIA INDUSTRY NEWS
Top Takes: Week of 3/4/24
Ad Price Inflation Continues To Decelerate, TV Remains Deflationary Even as U.S. consumer price inflation has begun moderating, advertisers, planners and buyers are seeing their costs move in the opposite [...]
Top Takes: Week of 2/26/24
The latest data shows organizations are happy with retail media, but there’s room for improvement For 77% of US organizations, retail media has either met or exceeded KPI expectations, according [...]
Top Takes: Week of 2/19/24
Walmart buying TV-brand Vizio for its ad-fueling customer data California-based Vizio is best known for lower-priced TVs, but its real value to Walmart is its advertising business and access to user [...]
Top Takes: Week of 2/12/24
The Trade Desk's SP500+: Revolutionizing Audience Targeting Across Premium Publishers The Trade Desk introduces SP500+, a breakthrough solution for audience targeting on 500+ premium publishers, including [...]
Top Takes: Week of 2/5/24
TikTok Updates: UMG, Incentivized Video, Shoppable Posts, and More TikTok's evolving landscape encompasses a myriad of changes, from Universal Music Group's departure prompting copyright debates to the introduction of AI [...]
Top Takes: Week of 1/29/24
Meta expands automated audience targeting options in latest AI push Meta’s Advantage detailed targeting is now available on all campaign objectives and optimizations. The decision to expand access to [...]
Top Takes is the weekly media industry news update from Universal Media. Every week, our team curates a selection of five pivotal articles that capture the week’s most significant developments, trends, and innovations shaping the media landscape. From breakthroughs in digital media and advertising technology, to shifts in content consumption patterns, these articles are handpicked to provide you with insights and perspectives from around the industry.