TOP TAKES: MEDIA INDUSTRY NEWS
Top Takes: Week of 2/5/24
TikTok Updates: UMG, Incentivized Video, Shoppable Posts, and More TikTok's evolving landscape encompasses a myriad of changes, from Universal Music Group's departure prompting copyright debates to the introduction of AI [...]
Top Takes: Week of 1/29/24
Meta expands automated audience targeting options in latest AI push Meta’s Advantage detailed targeting is now available on all campaign objectives and optimizations. The decision to expand access to [...]
Top Takes: Week of 1/22/24
Cookies Will Finally Die in 2024 When Google first announced plans to disable third-party cookies on Chrome in January 2020, the news hit ad tech like an earthquake. But a [...]
Top Takes: Week of 1/15/24
Broadcast, Cable Continue Downward Trend In December It's a rerun of sorts for broadcast and cable TV usage in December 2023 versus the year before -- with viewing losses [...]
Top Takes is the weekly media industry news update from Universal Media. Every week, our team curates a selection of five pivotal articles that capture the week’s most significant developments, trends, and innovations shaping the media landscape. From breakthroughs in digital media and advertising technology, to shifts in content consumption patterns, these articles are handpicked to provide you with insights and perspectives from around the industry.