TOP TAKES: MEDIA INDUSTRY NEWS
Top Takes: Week of 6/23/25
Advertisers can buy product placement ads through The Trade Desk The Trade Desk has unveiled Rembrand, a generative AI tool that creates video ads tailored for streaming platforms. Designed to [...]
Top Takes: Week of 6/16/25
The Trade Desk introduces a native app on Snowflake for retail conversion data The Trade Desk has launched a native app on Snowflake, giving advertisers easier access to retail conversion [...]
Top Takes: Week of 6/9/25
EDO's TV data can now be accessed easily through The Trade Desk EDO and The Trade Desk are teaming up to improve CTV measurement and programmatic media buying. The integration [...]
Top Takes: Week of 6/2/25
TikTok announces AI ad tools for precise targetingTikTok is rolling out new AI-powered advertising tools designed to enhance targeting precision and campaign performance. The features include predictive audiences, automated creative [...]
Top Takes: Week of 5/26/25
Over 72% of TV viewing was ad-supported in Q1 this year Ad-supported platforms accounted for 41% of total U.S. TV viewing time in Q1 2025, with YouTube and Hulu leading [...]
Top Takes: Week of 5/19/25
In uncertain waters, smart marketers are holding the lineBrands are approaching economic uncertainty by leaning into sustained marketing investment rather than pulling back. Marketers are emphasizing long-term brand strength and [...]
Top Takes is the weekly media industry news update from Universal Media. Every week, our team curates a selection of five pivotal articles that capture the week’s most significant developments, trends, and innovations shaping the media landscape. From breakthroughs in digital media and advertising technology, to shifts in content consumption patterns, these articles are handpicked to provide you with insights and perspectives from around the industry.