NEWS
Top Takes: Week of 3/2/26
3 stats showing what a Paramount-Warner Bros. giant could look like The Current highlights three key metrics showing how a combined Paramount and Warner Bros. Discovery could compete with Netflix [...]
Top Takes: Week of 2/23/26
Winter Olympics U.S. viewing best since 2014 U.S. viewership for the Winter Olympics has nearly doubled compared with the previous Games, reaching its highest level since 2014. Growth has been [...]
Top Takes: Week of 2/16/26
Airbnb says AI chatbot traffic converts better than Google Airbnb reports that visitors arriving via AI chatbots convert at higher rates than traditional Google referrals. Executives say conversational AI [...]
Top Takes: Week of 2/9/26
How Gen Z uses Gen AI—and why it worries them Gen Z is turning to generative AI for brainstorming, explaining concepts, and refining writing, often treating it like a [...]
Top Takes: Week of 2/2/26
NBCUniversal’s Winter Olympics expect record number of new programmatic advertisers NBCUniversal says the Milan Cortina Winter Olympics are attracting a record number of programmatic advertisers, expanding from one DSP [...]
Top Takes: Week of 1/26/26
IAB: U.S. ad spend to spike by 9.5% in 2026 as AI powers marketing efforts The IAB projects U.S. ad spend will grow 9.5% in 2026, fueled by AI [...]
Grit & Gravitas Podcast