Streaming gains viewership in March: Nielsen
Nielsen’s March report shows streaming increased its share of total TV viewing to 47.6%, while cable received a temporary boost from March Madness and news coverage. YouTube remained the largest streaming platform, with Netflix holding second place and Roku posting the fastest year-over-year growth among major streamers. Read more from MediaPost.
Inside The Trade Desk’s Claude-powered campaign agent
The Trade Desk is building a conversational AI campaign assistant powered by Anthropic’s Claude model to help advertisers create, optimize, and manage media campaigns. The tool translates natural language prompts into campaign recommendations, audience targeting, budgeting, and optimization actions. Read more from Digiday.
Google unveils its biggest Search update in 25 years
At Google I/O, the company introduced a redesigned AI-powered Search experience featuring Gemini 3.5 Flash as the default model in AI Mode, follow-up conversations, expanded personal intelligence features, and AI-powered search agents. Google also announced AI Mode has surpassed 1 billion monthly users. Read more from Google.
YouTube adds chapters and title cards to the CTV experience
YouTube is expanding its connected TV experience with new features including AI-powered conversational search, chapter navigation, gaming title cards, like counts, artist headers, and enhanced content shelves. The updates continue YouTube’s push to deliver a richer living room viewing experience. Read more from Social Media Today.
NFL schedule expands Netflix’s role in live sports
The NFL’s 2026–27 schedule further shifts premium games toward streaming, including an exclusive Thanksgiving Eve matchup on Netflix alongside an expanded slate for ESPN and Disney. The schedule reflects the league’s continued strategy of distributing marquee games across both traditional television and digital platforms. Read more from Front Office Sports.
