IAB: Digital video ad spending to top $81 billion in 2026
The IAB projects U.S. digital video advertising will surpass $81 billion in 2026, driven by continued growth in connected TV, streaming, and social video. Advertisers are increasingly shifting budgets toward premium digital video formats that combine audience targeting with measurable performance. Read more from TheDesk.
Alphabet tops $109 billion in quarterly revenue
Alphabet reported more than $109 billion in first-quarter revenue, with Google Search revenue rising 19% year over year. Strong growth across Search, YouTube advertising, and Google Cloud helped drive record financial results as the company continues investing heavily in AI. Read more from AdExchanger.
Commerce media poised to overtake TV advertising
Commerce media spending is expected to surpass traditional television advertising as brands increasingly prioritize measurable performance and return on ad spend. The Current notes that retailers and platforms with robust first-party data are capturing a growing share of marketing budgets. Read more from The Current.
Nielsen updates ratings methodology
Nielsen is introducing changes to its audience measurement methodology designed to better capture modern viewing habits, including streaming and out-of-home consumption. The updated approach could result in higher reported viewership across television and digital platforms. Read more from Front Office Sports.
NFL schedule release becomes a media event of its own
The NFL’s annual schedule release has evolved into a major marketing opportunity for broadcasters, advertisers, and league partners. Networks and streaming services now use the rollout to spotlight marquee games and generate excitement ahead of the new season. Read more from Sportico.
