NEWS
Top Takes: Week of 9/16/24
Survey: Most advertisers measure retail media success through performance metrics Advertisers are increasingly measuring the success of retail media through performance metrics like return on ad spend (ROAS), sales [...]
Top Takes: Week of 9/9/24
What is the Google antitrust trial all about? Google’s antitrust trial could reshape the digital advertising landscape, with major implications for ad tech and market competition. The case examines whether [...]
Top Takes: Week of 9/2/24
Social media users will surpass linear TV viewers next year Social media users are expected to surpass linear TV viewers in 2024, according to new data. This shift reflects [...]
Top Takes: Week of 8/26/24
Global ad spend to top $1 trillion in 2025 Global ad spend is expected to surpass $1 trillion in 2024, driven by digital advertising growth. Key sectors contributing to this [...]
Top Takes: Week of 8/19/24
July exhibits rare upswing in TV viewing, amplified by streaming Nielsen's latest "The Gauge" report reveals a rare upswing in TV viewing for July 2024, fueled by increased streaming and [...]
Top Takes: Week of 8/12/24
U.S. adults spend most social media time on Facebook, but Gen Z prefers TikTok A recent report shows that U.S. adults still spend the most time on Facebook, but Gen [...]
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