NEWS
Top Takes: Week of 10/7/24
Meta announces new video & AI features at Advertising Week Meta announced new AI-driven video features at Advertising Week 2024, aimed at enhancing the way advertisers create and optimize video [...]
Top Takes: Week of 9/30/24
Marketers expect AI to improve retail media recommendations Marketers are increasingly optimistic about the role of AI in improving retail media recommendations, anticipating more personalized and accurate product suggestions for [...]
Top Takes: Week of 9/23/24
Why retail media’s growth could change retail as you know it The future of retail advertising is shifting towards more data-driven approaches, with retailers leveraging first-party data to target consumers [...]
Top Takes: Week of 9/16/24
Survey: Most advertisers measure retail media success through performance metrics Advertisers are increasingly measuring the success of retail media through performance metrics like return on ad spend (ROAS), sales [...]
Top Takes: Week of 9/9/24
What is the Google antitrust trial all about? Google’s antitrust trial could reshape the digital advertising landscape, with major implications for ad tech and market competition. The case examines whether [...]
Top Takes: Week of 9/2/24
Social media users will surpass linear TV viewers next year Social media users are expected to surpass linear TV viewers in 2024, according to new data. This shift reflects [...]
Grit & Gravitas Podcast