NEWS
Top Takes: Week of 1/13/25
TikTok's fight against going dark gains key support TikTok may delay its U.S. shutdown as discussions continue over its future operations in the market. The potential postponement could provide additional [...]
Top Takes: Week of 1/6/25
The year in data: What 2024’s key stats mean for marketers in 2025 The Current takes a look at how five trends in 2024 will impact marketers in 2025, including [...]
Top Takes: Week of 12/16/24
The future of cross-media measurement takes shape with AI and industrywide efforts Advancements in artificial intelligence are revitalizing traditional marketing mix modeling (MMM), enabling more precise cross-media measurement. AI enhances [...]
Top Takes: Week of 12/9/24
Research: Consumers like locally-targeted ad messaging A recent study reveals that 68% of US internet users feel local messaging from national brands makes ads more relevant, and reflects investment in [...]
Top Takes: Week of 12/2/24
The power of programmatic now showing at a movie theater near you In-cinema advertising is evolving with the integration of programmatic buying, enabling marketers to target moviegoers more precisely. Two [...]
Top Takes: Week of 11/25/24
The Trade Desk is building a CTV operating system called Ventura The Trade Desk has introduced Ventura, a new smart TV operating system designed to enhance the connected TV (CTV) [...]
Grit & Gravitas Podcast