NEWS
Top Takes: Week of 8/17/26
Nielsen's latest updates aim to remove bias from measurement strategyNielsen has announced additional updates to its audience measurement methodology aimed at reducing bias and improving representation across demographic groups. The [...]
Top Takes: Week of 8/10/26
Netflix nearly doubles ad commitments in annual upfrontsNetflix has closed its 2026 U.S. upfront negotiations with nearly double the advertising commitments secured a year ago. The growth was fueled by [...]
Top Takes: Week of 8/3/26
TikTok partners with DisneyTikTok and Disney have announced a global licensing partnership that will let creators use approved characters, scenes, and other assets from Disney, Pixar, Marvel, Star Wars, FX, [...]
Top Takes: Week of 7/27/26
Why Paramount paused its merger with Warner Bros.Paramount Skydance has agreed to pause its $110 billion acquisition of Warner Bros. Discovery while a federal court considers an antitrust challenge brought [...]
Top Takes: Week of 7/20/26
YouTube ad sales keep growing: up 13% in 2Q26YouTube generated $11.2 billion in advertising revenue during the second quarter of 2026, marking another record quarter for the platform and reinforcing [...]
Top Takes: Week of 7/13/26
Sports TV ad spending to increase by more than $5 billion through 2030U.S. sports television advertising is projected to grow by more than $5 billion between 2025 and 2030, according [...]
Grit & Gravitas Podcast