NEWS
Basics of Digital Marketing Video Series: Part II
Part two of the "Basics of Digital Marketing" video series continues as we explore key performance indicators (KPIs) and the important role they play in marketing campaigns. A [...]
Basics of Digital Marketing Video Series: Part I
The proper tools are essential to set up and monitor any digital media campaign. In part one of the "Basics of Digital Marketing" series, we explore how to get [...]
TikTok enables DMA geo-targeting for businesses
As you’ve heard many times before, location is everything. Buying a home? Opening a business? Providing consumers relevant ads? Location, location, location. […]
Keep your print marketing in check among rising postage rates
A postage rate increase by the U.S. Postal Service (USPS) marks the second increase for 2021, the first increase going into effect on January 24, [...]
A beginner’s guide to creating engaging ads on Facebook
Imagine having a tool to help you reach roughly 2.85 billion people based on their interests, likes and behaviors. Look no further than the biggest [...]
Impression-based media planning: The shift from points to impressions
The timing is right, and really, overdue, for impression-based media planning on a local level. The foundations and data necessary to make the shift from [...]
Grit & Gravitas Podcast