NEWS
Impression-based media planning: The shift from points to impressions
The timing is right, and really, overdue, for impression-based media planning on a local level. The foundations and data necessary to make the shift from [...]
Children’s Miracle Network Telethon raises record-breaking $388,550
A record-breaking $388,550 was raised for the 37th annual Children’s Miracle Network (CMN) Telethon for Penn State Health Children’s Hospital. […]
Re-thinking your print program in a changing landscape
With the changing landscape of print media and the accelerated adoption of digital solutions, how do you know if it’s time to scale back or [...]
UMI supports Children’s Hospitals Week
Children’s Hospitals Week kicked off on Monday, April 19 through 25 to help raise funds for Penn State Health Children’s Hospital. Universal Media-Analytics partnered with [...]
Kyle Cook presents on panel during “From Print to Digital: The Next Generation of the Circular” webinar
Kyle Cook, Senior Vice President of Digital and Emerging Media at Universal Media-Analytics recently presented as a panel member during “From Print to Digital: The [...]
Celebrating working women on International Women’s Day
President & CEO, Anne Carnathan recently spoke to CBS 21 for International Women’s Day about how the pandemic has changed priorities, especially for working moms. […]
Grit & Gravitas Podcast