Nielsen’s latest updates aim to remove bias from measurement strategy
Nielsen has announced additional updates to its audience measurement methodology aimed at reducing bias and improving representation across demographic groups. The changes include enhancements to panel recruitment, identity resolution, and big data integration to better capture viewing behavior across broadcast, cable, and streaming. Read more from AdExchanger.
Google begins rolling out the August 2026 Spam Update
Google has begun rolling out its August 2026 spam update, continuing its effort to reduce the visibility of low-quality and manipulative content in Search. The rollout is expected to take up to two weeks, during which rankings may fluctuate as Google’s systems identify spam that violates its policies. Website owners are advised to focus on producing helpful, user-first content rather than attempting to recover through technical tweaks. Read more from Search Engine Journal.
Traditional pay TV declines again, while consumer spending on other video climbs
Traditional pay TV subscriptions continued to decline during the second quarter of 2026, though at a slower pace than in previous years. U.S. cable, satellite, and telco providers lost about 1.3 million subscribers, a 4.1% year-over-year decline. Read more from MediaPost.
IAB updates its standard for AI disclosure in ads
The IAB has updated its advertising standards to provide clearer guidance on disclosing the use of artificial intelligence in marketing content. The revised framework recommends standardized labels and transparency practices when AI is used to generate or significantly modify advertising creative. Read more from MarTech.
NBA ad sales soar to $2.1 billion in first year of new rights deals
The NBA’s new media rights agreements are driving a surge in advertising demand, with networks and streaming partners reporting significantly higher ad sales ahead of the upcoming season. Sportico reports that the league’s expanded distribution across NBC, Amazon, ESPN, and other partners has created more premium inventory and attracted a broader mix of advertisers. Read more from Sportico.
