Sports TV ad spending to increase by more than $5 billion through 2030
U.S. sports television advertising is projected to grow by more than $5 billion between 2025 and 2030, according to new forecasts highlighted by The Current. Live sports continue to command premium pricing as audiences increasingly shift away from traditional television, making sports one of the few categories consistently delivering large, real-time audiences. Read more from The Current.
Google AI Mode ads reach nearly 30% of queries: study
A new study finds Google AI Mode ads currently appear on only a small share of AI-generated search responses, suggesting the company is taking a cautious approach to monetization. While ad coverage remains limited, researchers expect placements to expand as Google refines the user experience and advertiser demand grows. Read more from Search Engine Land.
FCC to vote on replacing national broadcast ownership cap for TV stations
The FCC is preparing to vote on replacing the decades-old national broadcast ownership cap with a new framework that could allow greater consolidation among television station owners. Supporters argue the changes would help broadcasters compete with digital platforms, while critics warn they could reduce local media diversity. Read more from TV Technology.
Google Images adopts new Pinterest-style UI
Google Images is testing a redesigned interface that resembles Pinterest, featuring larger image cards and a more visually oriented browsing experience. The update is intended to improve content discovery and encourage deeper exploration of visual search results. Read more from Social Media Today.
NHL’s new 84-game schedule brings earlier start and high-profile games
The NHL has approved a new 84-game regular-season schedule beginning in 2026–27, adding two games while starting the season earlier to reduce back-to-back contests and create more marquee national matchups. The revamped calendar also features more rivalry games and improved spacing around international events and holidays. Read more from Front Office Sports.
