NEWS
Top Takes: Week of 2/17/25
Google lifts ban on fingerprinting for advertisers Google's recent policy update permits advertisers to utilize digital fingerprinting techniques, enabling more precise audience targeting across various devices, including smart TVs and [...]
Top Takes: Week of 2/10/25
YouTube surprise: CEO says TV overtakes mobile as “primary device” for viewing YouTube CEO Neal Mohan announced that viewers now watch over 1 billion hours of YouTube content daily on [...]
Top Takes: Week of 2/3/25
ChatGPT growing as a traffic referrer, reshaping search behavior: report ChatGPT is increasingly driving traffic to websites, having referred users to over 30,000 unique domains by November 2024. Notably, 70% [...]
Top Takes: Week of 1/27/25
Search ad spending surged in Q4 2024, with retail media leading: report In Q4 2024, digital ad spending experienced significant growth across retail media, paid search, and paid social channels, [...]
Top Takes: Week of 1/20/25
Google Search ad spend climbs 10% YoY, despite AI disruptions Google search ad spend continues to climb, driven by strong performance in the retail and services sectors. Click-through rates have [...]
Top Takes: Week of 1/13/25
TikTok's fight against going dark gains key support TikTok may delay its U.S. shutdown as discussions continue over its future operations in the market. The potential postponement could provide additional [...]
Grit & Gravitas Podcast