The Trade Desk introduces a native app on Snowflake for retail conversion data
The Trade Desk has launched a native app on Snowflake, giving advertisers easier access to retail conversion data without moving it off-platform. This integration allows marketers to analyze campaign performance more efficiently while maintaining data privacy and control. It’s another move toward simplifying measurement in retail media and bringing actionable insights closer to the point of decision. Read more from AdExchanger.
Streaming reaches historic milestone, eclipses broadcast and cable for the first time
Streaming has officially surpassed the combined share of broadcast and cable TV viewing in the U.S. for the first time, according to Nielsen’s latest report. In May, streaming accounted for 38.8% of total TV usage, overtaking cable’s 30.6% and broadcast’s 20.2%. This is an important milestone in the shift of how audiences are consuming content, cementing streaming’s role at the center of media strategies. Read more from Nielsen.
Netflix strikes landmark deal with French broadcaster to show traditional TV
Netflix has agreed to carry TF1’s linear TV channels in France, marking a significant shift in its content strategy. This move introduces traditional live channels into the platform’s streaming environment, a first for Netflix globally. The move will be closely watched by media companies worldwide. Read more from Variety.
Meta to roll out ads in WhatsApp Updates tab
Meta plans to introduce ads in the WhatsApp “Updates” tab, marking its latest effort to monetize the platform beyond business messaging. This expansion offers advertisers access to a broader audience within one of the world’s most used messaging apps. Read more from MediaDailyNews.
New AI-based tools from TikTok help to generate branded video content
TikTok is rolling out new AI-powered tools that automatically generate branded videos using a mix of advertiser inputs and platform trends. The goal is to streamline content creation and help brands stay culturally relevant on the platform. With this tool, TikTok aims to reduce creative barriers while increasing the speed at which marketers produce campaign assets. Read more from Search Engine Land.
