TOP TAKES: MEDIA INDUSTRY NEWS
Top Takes: Week of 9/2/24
Social media users will surpass linear TV viewers next year Social media users are expected to surpass linear TV viewers in 2024, according to new data. This shift reflects [...]
Top Takes: Week of 8/26/24
Global ad spend to top $1 trillion in 2025 Global ad spend is expected to surpass $1 trillion in 2024, driven by digital advertising growth. Key sectors contributing to this [...]
Top Takes: Week of 8/19/24
July exhibits rare upswing in TV viewing, amplified by streaming Nielsen's latest "The Gauge" report reveals a rare upswing in TV viewing for July 2024, fueled by increased streaming and [...]
Top Takes: Week of 8/12/24
U.S. adults spend most social media time on Facebook, but Gen Z prefers TikTok A recent report shows that U.S. adults still spend the most time on Facebook, but Gen [...]
Top Takes: Week of 8/5/24
Roku, Trade Desk ink ID Graph deal for streaming ads Roku and The Trade Desk have partnered to integrate Unified ID 2.0 (UID2) across Roku’s premium streaming inventory. This privacy-centric [...]
Top Takes: Week of 7/29/24
Paris Olympics viewership soars 79% to 34.5 million viewers The 2024 Paris Olympics attracted 34.5 million viewers over the first three days, a 79% increase from the Tokyo Olympics. NBCUniversal’s [...]
Top Takes is the weekly media industry news update from Universal Media. Every week, our team curates a selection of five pivotal articles that capture the week’s most significant developments, trends, and innovations shaping the media landscape. From breakthroughs in digital media and advertising technology, to shifts in content consumption patterns, these articles are handpicked to provide you with insights and perspectives from around the industry.
