TOP TAKES: MEDIA INDUSTRY NEWS
Top Takes: Week of 1/19/26
Google brings Personal Intelligence to AI Mode in Google Search Google’s AI Mode in Search now includes “personal intelligence,” allowing users to connect apps like Gmail and Calendar for more [...]
Top Takes: Week of 1/12/26
Apple picks Google’s Gemini to run AI-powered Siri coming this year Apple is in talks with Google to bring Gemini AI to Siri, possibly alongside its own models. The move [...]
Top Takes: Week of 1/5/26
Smart TVs are primary streaming devices in homes: study Smart TVs have overtaken dedicated streaming boxes and consoles as the top streaming device in U.S. homes. Built-in apps and platforms [...]
Top Takes: Week of 12/29/25
The year AI shaped marketing and mediaExecutives reflect on how AI is transforming media planning, production, and personalization heading into 2026. Brands are using AI to optimize performance and streamline [...]
Top Takes: Week of 12/22/25
The 6 biggest ad tech stories of the year — and what they mean for 2026 The Current highlights six major forces shaping marketing in 2026, from AI-powered ad tools [...]
Top Takes: Week of 12/15/25
AI agents and tighter budgets are reshaping holiday retail media Retail media is becoming the go-to ad channel this holiday season as AI shopping tools and cautious spending shape brand [...]
Top Takes is the weekly media industry news update from Universal Media. Every week, our team curates a selection of five pivotal articles that capture the week’s most significant developments, trends, and innovations shaping the media landscape. From breakthroughs in digital media and advertising technology, to shifts in content consumption patterns, these articles are handpicked to provide you with insights and perspectives from around the industry.