Smart TVs are primary streaming devices in homes: study
Smart TVs have overtaken dedicated streaming boxes and consoles as the top streaming device in U.S. homes. Built-in apps and platforms are fueling adoption, making smart TV data and ecosystem partnerships vital for advertisers. Read more from TheDesk.
Publishers back OpenAds to bring transparency to programmatic ad auctions
Publishers are rallying behind The Trade Desk’s OpenAds initiative, aiming to improve transparency in programmatic auctions. Advocates say clearer mechanics and fewer middlemen could build trust and pricing fairness as scrutiny of ad tech intensifies. Read more from The Current.
37% of consumers start searches with AI instead of Google: study
A new study finds more people are beginning searches with AI tools instead of Google, particularly for exploratory or complex queries. While Google remains dominant for high-intent searches, AI assistants are gaining traction as discovery tools. Read more from Search Engine Land.
Warner Bros. Discovery rejects Paramount again
Warner Bros. Discovery has again declined a takeover offer from Paramount Global, citing valuation and strategic differences. As media consolidation pressures persist, some major players are still resisting M&A deals. Read more from Front Office Sports.
NBCU sells out Winter Olympic Games
NBCUniversal has sold out all ad slots for the next Winter Olympics, marking its highest-grossing Games yet. High demand came from sectors like tech, automotive, and finance, underlining live sports’ enduring ad appeal. Read more from TelevisionNewsDaily.
