TOP TAKES: MEDIA INDUSTRY NEWS
Top Takes: Week of 11/18/24
Worldwide B2B digital ad spend is set to nearly triple its pre-pandemic level by 2026 Worldwide B2B digital ad spending is projected to reach $70.65 billion in 2026, surpassing pre-pandemic levels. [...]
Top Takes: Week of 11/11/24
Connected omnichannel campaigns are 2.2 times less fatiguing to audiences, new research shows Recent research by The Trade Desk Intelligence reveals that connected omnichannel advertising campaigns are significantly more effective [...]
Top Takes: Week of 11/4/24
Nielsen gets shot in the arm from MRC's livestream accreditation The Media Rating Council (MRC) has accredited Nielsen’s integration of first-party live-streaming data into its National Television service, making [...]
Top Takes: Week of 10/28/24
Meta takes step to replace Google index in AI search Meta has introduced its own AI-based search technology to reduce reliance on Google, integrating features designed to enhance user experience [...]
Top Takes: Week of 10/21/24
Instagram launches new profile cards Instagram has introduced new Profile Cards, allowing users to easily share their profiles across the app and in other digital spaces. These customizable cards make [...]
Top Takes: Week of 10/14/24
Google unveils AI-powered Google Shopping overhaul Google has unveiled an AI-powered overhaul of Google Shopping, aimed at enhancing personalization and search capabilities. The new features leverage AI to offer more [...]
Top Takes is the weekly media industry news update from Universal Media. Every week, our team curates a selection of five pivotal articles that capture the week’s most significant developments, trends, and innovations shaping the media landscape. From breakthroughs in digital media and advertising technology, to shifts in content consumption patterns, these articles are handpicked to provide you with insights and perspectives from around the industry.