NEWS
Top Takes: Week of 2/26/24
The latest data shows organizations are happy with retail media, but there’s room for improvement For 77% of US organizations, retail media has either met or exceeded KPI expectations, according [...]
Top Takes: Week of 2/19/24
Walmart buying TV-brand Vizio for its ad-fueling customer data California-based Vizio is best known for lower-priced TVs, but its real value to Walmart is its advertising business and access to user [...]
Top Takes: Week of 2/12/24
The Trade Desk's SP500+: Revolutionizing Audience Targeting Across Premium Publishers The Trade Desk introduces SP500+, a breakthrough solution for audience targeting on 500+ premium publishers, including [...]
Top Takes: Week of 2/5/24
TikTok Updates: UMG, Incentivized Video, Shoppable Posts, and More TikTok's evolving landscape encompasses a myriad of changes, from Universal Music Group's departure prompting copyright debates to the introduction of AI [...]
Top Takes: Week of 1/29/24
Meta expands automated audience targeting options in latest AI push Meta’s Advantage detailed targeting is now available on all campaign objectives and optimizations. The decision to expand access to [...]
Top Takes: Week of 1/22/24
Cookies Will Finally Die in 2024 When Google first announced plans to disable third-party cookies on Chrome in January 2020, the news hit ad tech like an earthquake. But a [...]
Grit & Gravitas Podcast