NEWS

Retail data is going global  Global interest in retail data is increasing, with markets like Asia and brands worldwide recognizing its value. Predictive modeling and audience segmentation allow for tailored [...]

Streaming share reaches all-time high with 38.8% of TV  Streaming's share of TV usage in the U.S. reached a record high in May in a new Nielsen report; FAST platforms [...]

The Roku Channel tops Comscore's list of most popular FAST services  A new report from measurement firm Comscore has shed light on the popularity of Roku, both as a streaming [...]

Is social media the new Google? Gen Z turn to Google 25% less than Gen X when searching  Generational gaps in technology use are widening, with Generation Z showing a [...]

79% of U.S. households now own a smart TV  There’s likely no greater indicator of streaming’s dominance than the rise of the smart TV. New data on the device’s presence [...]

Netflix is launching its own ad tech Netflix announced that its ad-supported plan now has 40 million monthly active users globally, up from 23 million in January. Considering that level of [...]