NEWS
Top Takes: Week of 7/15/24
Time spent streaming surges to over 40% in June, the highest Share of TV Usage in the history of Nielsen’s The Gauge The month of June ushered in another blazing [...]
Top Takes: Week of 7/8/24
Google will remain the top destination for ad spend in the generative AI era "Traditional search continues to be dominated by Google. This year, Google’s search ad revenues will reach [...]
Top Takes: Week of 7/1/24
Travelers Just Want To Spend Getting ready to travel and being on the road puts people in a shopping mood – and not just for buying travel-related products. According to [...]
Top Takes: Week of 6/24/24
Retail data is going global Global interest in retail data is increasing, with markets like Asia and brands worldwide recognizing its value. Predictive modeling and audience segmentation allow for tailored [...]
Top Takes: Week of 6/17/24
Streaming share reaches all-time high with 38.8% of TV Streaming's share of TV usage in the U.S. reached a record high in May in a new Nielsen report; FAST platforms [...]
Top Takes: Week of 6/10/24
The Roku Channel tops Comscore's list of most popular FAST services A new report from measurement firm Comscore has shed light on the popularity of Roku, both as a streaming [...]
Grit & Gravitas Podcast