NEWS

Research: Consumers like locally-targeted ad messaging  A recent study reveals that 68% of US internet users feel local messaging from national brands makes ads more relevant, and reflects investment in [...]

The power of programmatic now showing at a movie theater near you  In-cinema advertising is evolving with the integration of programmatic buying, enabling marketers to target moviegoers more precisely. Two [...]

The Trade Desk is building a CTV operating system called Ventura  The Trade Desk has introduced Ventura, a new smart TV operating system designed to enhance the connected TV (CTV) [...]

Worldwide B2B digital ad spend is set to nearly triple its pre-pandemic level by 2026 Worldwide B2B digital ad spending is projected to reach $70.65 billion in 2026, surpassing pre-pandemic levels. [...]

Connected omnichannel campaigns are 2.2 times less fatiguing to audiences, new research shows  Recent research by The Trade Desk Intelligence reveals that connected omnichannel advertising campaigns are significantly more effective [...]

Nielsen gets shot in the arm from MRC's livestream accreditation  The Media Rating Council (MRC) has accredited Nielsen’s integration of first-party live-streaming data into its National Television service, making [...]