NEWS
Top Takes: Week of 5/19/25
In uncertain waters, smart marketers are holding the lineBrands are approaching economic uncertainty by leaning into sustained marketing investment rather than pulling back. Marketers are emphasizing long-term brand strength and [...]
Top Takes: Week of 5/12/25
The Trade Desk announces OpenSincera The Trade Desk has unveiled OpenSincera, a new application designed to enhance transparency in digital advertising by providing comprehensive insights into ad quality and supply [...]
Top Takes: Week of 5/5/25
YouTube's audience outnumbers even its greatest rivals YouTube boasts 2.5 billion monthly active users globally, surpassing all other digital platforms, according to eMarketer's 2024 forecasts. This achievement is particularly notable [...]
Top Takes: Week of 4/28/25
IAB: Digital video to capture 58% share of TV/video ad spend in 2025 According to the Interactive Advertising Bureau (IAB), digital video advertising is projected to capture 58% of total [...]
Top Takes: Week of 4/21/25
3 takeaways from the Google ad tech monopoly ruling In a recent antitrust ruling, a U.S. federal judge determined that Google unlawfully monopolized key segments of the digital advertising market [...]
Top Takes: Week of 4/14/25
Google is found guilty of operating an ad-tech monopoly A U.S. federal judge ruled that Google illegally monopolized key segments of the digital advertising market. The court found that Google [...]
Grit & Gravitas Podcast