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News2025-05-23T11:19:58-04:00

NEWS

Top Takes: Week of 5/19/25

In uncertain waters, smart marketers are holding the lineBrands are approaching economic uncertainty by leaning into sustained marketing investment rather than pulling back. Marketers are emphasizing long-term brand strength and [...]

May 23, 2025|

Top Takes: Week of 5/12/25

The Trade Desk announces OpenSincera The Trade Desk has unveiled OpenSincera, a new application designed to enhance transparency in digital advertising by providing comprehensive insights into ad quality and supply [...]

May 16, 2025|

Top Takes: Week of 5/5/25

YouTube's audience outnumbers even its greatest rivals YouTube boasts 2.5 billion monthly active users globally, surpassing all other digital platforms, according to eMarketer's 2024 forecasts. This achievement is particularly notable [...]

May 9, 2025|

Top Takes: Week of 4/28/25

IAB: Digital video to capture 58% share of TV/video ad spend in 2025 According to the Interactive Advertising Bureau (IAB), digital video advertising is projected to capture 58% of total [...]

May 2, 2025|

Top Takes: Week of 4/21/25

3 takeaways from the Google ad tech monopoly ruling In a recent antitrust ruling, a U.S. federal judge determined that Google unlawfully monopolized key segments of the digital advertising market [...]

April 25, 2025|

Top Takes: Week of 4/14/25

Google is found guilty of operating an ad-tech monopoly A U.S. federal judge ruled that Google illegally monopolized key segments of the digital advertising market. The court found that Google [...]

April 18, 2025|

Grit & Gravitas Podcast

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