Comscore expands its AI intelligence to measure sponsored chat advertising
Comscore is expanding its AI Intelligence measurement platform to track sponsored ads appearing within AI chat experiences and connect those exposures to downstream behavior such as site visits and engagement. Early Comscore data shows sponsored placements in hotel-related ChatGPT prompts rising from 6% in March 2026 to 24% in May, while ChatGPT accounted for about 69% of unique visitors among AI assistants in June. Read more from Comscore.
Are streaming platforms trying to be more like YouTube?
Subscription streamers like Netflix and Disney are experimenting with free tiers, creator content, vertical video and other formats that resemble YouTube, but The Current argues the real competition is for consumer attention rather than an attempt to copy YouTube outright. Read more from The Current.
Survey: Roku remains most popular streamer
Roku remains the most-used streaming platform in the U.S., with 43% of Americans saying a Roku device is their primary streaming media player and 17% saying their main smart TV runs Roku OS, according to Parks Associates. The findings help explain the strategic value behind Fox’s planned $22 billion acquisition of Roku. Read more from TV Technology.
YouTube pushes mobile livestream content with React Live feature
YouTube is expanding its “Watch With” feature by testing a new “React live” option that lets creators broadcast mobile video reactions alongside eligible livestreams. Reaction creators can monetize their streams, while the original broadcaster keeps its usual revenue and receives the additional reaction views, watch time and concurrent viewing metrics. Read more from MediaPost.
NBC ditches blended ratings for Nielsen’s NFL standard
NBC Sports is dropping its blended Total Audience Delivery metric for NFL games and will instead use Nielsen’s standard methodology for both linear TV and streaming, following industry criticism over mixing Nielsen data with Adobe Analytics. The change, initially running through January, will also apply to NBC’s MLB wild-card coverage and is intended to make its ratings more comparable with rival networks while potentially producing more accurate audience totals. Read more from Front Office Sports.
