Why retail media’s growth could change retail as you know it
The future of retail advertising is shifting towards more data-driven approaches, with retailers leveraging first-party data to target consumers more precisely. This strategy is becoming crucial as privacy regulations tighten and third-party cookies phase out. Retailers are now focusing on building direct relationships with consumers, using advanced analytics to optimize ad campaigns and personalize shopping experiences. Read more from The Current..
TikTok lets advertisers target search results, calls keywords the backbone
TikTok has launched search ads in the U.S., allowing advertisers to target users based on search queries within the app. This new feature offers brands an opportunity to reach highly engaged users at key moments when they are actively searching for relevant content. As TikTok expands its ad offerings, search ads are expected to enhance marketers’ ability to connect with consumers directly through their interests and intent. Read more from Search Engine Land.
Nearly half of online shoppers spent more than $2,500 last year, survey finds
Nearly half of U.S. consumers have spent more than $2,500 shopping online recently, showcasing the continued growth of e-commerce spending. This trend underscores the increasing reliance on digital platforms for significant purchases, as consumers prioritize convenience and accessibility. Retailers are responding by enhancing online experiences to cater to this surge in high-value transactions. Read more from eMarketer.
Google brings AI ad image editing to search and display campaigns
Google has introduced AI-powered image editing for ads across Search, Display, and other formats, enabling advertisers to create customized visuals directly within campaigns. This feature allows brands to enhance images with adjustments such as background removal, filters, and more, improving the relevance and engagement of ads. The integration of AI tools streamlines the creative process, helping advertisers deliver more targeted and visually appealing content. Read more from Search Engine Journal.
Caitlin Clark’s WNBA playoff debut holds its own against NFL
Up against the usual slate of NFL Sunday games, the WNBA held its own in the ratings, with a spotlight on Caitlin Clark’s playoff debut. Clark’s ability to command attention and maintain a strong brand presence shows that her impact goes beyond individual game performances, highlighting her potential to thrive in the sports media landscape. Read more from Sportico.
