YouTube, Disney, and Netflix remain on top of August rankings
According to Nielsen’s August data, YouTube (13.1%), Disney (9.7%), and Netflix (8.7%) led U.S. TV viewership. Disney and Fox gained share thanks to football coverage, while YouTube and Netflix held strong despite seasonal back-to-school dips. Read more from TVTechnology.
Gen Z holiday spending forecasted lower in 2025
Holiday spending among Gen Z is expected to drop 22.5% in 2025, as younger consumers face rising prices and tariff uncertainty. Many plan to buy fewer gifts or shop earlier to avoid increases, signaling a cautious approach to seasonal purchases. Read more from eMarketer.
Everything to know as the Google ad tech remedies trial begins
The remedies phase of Google’s ad tech antitrust case is underway. The DOJ is seeking structural changes like divesting AdX and altering auction logic in DFP, while Google proposes less disruptive measures. The outcome could reshape digital advertising. Read more from The Current.
Exploring the concept of “usage pricing” as streaming evolves
A new survey shows 70% of consumers are interested in usage-based pricing models for streaming subscriptions. Many favor flexible plans or hybrid approaches over flat fees, with cost concerns and the option to pause service driving interest. Read more from MediaPost.
Amazon aims for growth with its sports strategy
Amazon is aggressively expanding its sports coverage, holding rights to major leagues like the NFL, NBA, and MLB. The company is adding AI-driven features to its broadcasts to enhance the viewer experience and attract more casual fans. Read more from Front Office Sports.
