Social media users will surpass linear TV viewers next year
Social media users are expected to surpass linear TV viewers in 2024, according to new data. This shift reflects the growing dominance of digital platforms as people increasingly turn to social media for entertainment, news, and content consumption. The trend highlights the need for advertisers to adapt, as traditional TV viewership continues to decline while social media engagement rises globally. Read more from eMarketer..
Google August 2024 core update rollout is complete
Google’s August 2024 core update has finished rolling out. As with other recent updates, fluctuations in website rankings are expected as Google’s algorithm refines its approach to delivering more relevant and high-quality search results. Websites that maintain well-structured, useful content could see benefits, while others may experience drops in visibility. Read more from Search Engine Land.
Connected TV offers efficiency boost for political campaigns
Streaming TV is proving to be one of the most efficient tools for this year’s U.S. election campaign media buyers, especially in key battleground states. Connected TV allows campaigns to precisely target voters with personalized messages, maximizing ad efficiency and reach. This shift towards streaming platforms enables candidates to allocate resources more effectively, ensuring ads are seen by the right audiences in these critical swing states. Read more from The Current.
Younger viewers, Olympics drive big month for YouTube and NBCUniversal viewing
In July 2024, younger viewers helped drive significant viewership gains for both YouTube and NBCUniversal, according to Nielsen’s report. The Paris Olympics played a major role, with YouTube seeing a substantial increase in streaming minutes and NBCUniversal benefiting from its broad Olympics coverage. Streaming platforms, especially YouTube, captured a larger share of younger audiences during this period, highlighting the growing preference for digital consumption of major events. Read more from Nielsen.
Caitlin Clark’s Record-Setting Season Is Rolling Into the WNBA Playoffs
Caitlin Clark’s record-breaking basketball season is propelling her into the WNBA playoffs, where her outstanding performances continue to capture attention. Known for her scoring abilities and leadership, Clark is making waves in her debut season, raising expectations for her playoff performance. As one of the brightest stars in women’s basketball, her presence in the WNBA is set to draw significant fan engagement and media coverage. Read more from Front Office Sports.
