Survey: Most advertisers measure retail media success through performance metrics
Advertisers are increasingly measuring the success of retail media through performance metrics like return on ad spend (ROAS), sales lift, and shopper engagement. This shift highlights the demand for clearer insights into how retail media investments drive direct outcomes, particularly as brands seek to optimize their digital strategies. The use of first-party data and advanced targeting tools is helping brands gauge the impact of their retail media campaigns with greater precision. Read more from eMarketer..
In the shadow of Google’s antitrust trial, marketers debate the future of the open web
Professionals should closely watch the Google antitrust trial, as it could significantly impact the digital ad landscape. If the case leads to more competition in ad tech, it may open new opportunities for advertisers, offering more choices and potentially lowering costs. This shift could create a more competitive marketplace, making it crucial for marketers to stay informed and adapt their strategies accordingly. Read more from The Current.
Meta gives advertisers new ad tools ahead of holidays
Meta has introduced new advertising tools for the upcoming holiday season, aimed at helping brands optimize campaigns. These updates include enhanced targeting options, creative tools, and AI-driven insights to improve ad performance and efficiency. With these new features, Meta aims to help advertisers better engage with consumers during the critical holiday shopping period. Read more from Search Engine Land.
Amazon announces October Prime Big Deal Days dates
Amazon has announced its “Prime Big Deal Days” event set for October 8-9, marking an early kickoff to the 2024 holiday shopping season. This second Prime event of the year aims to attract holiday shoppers with exclusive deals, encouraging early purchases. Retailers should prepare for increased competition as consumers take advantage of these pre-holiday discounts. Read more from Retail Dive.
Paris Olympics boost NBC broadcast 8%, Peacock 39%
NBC’s broadcast of the Paris Olympics saw an 8% increase in viewership, while streaming on Peacock surged by 39%. These gains highlight the growing role of digital platforms alongside traditional TV in delivering major sporting events. Peacock’s impressive performance underscores the increasing consumer preference for streaming, particularly during high-profile events like the Olympics. Read more from MediaPost.
