Disney is supersizing ESPN for streaming with NFL, WWE
Disney is acquiring major NFL Media assets, including NFL Network and NFL.com, to boost ESPN's digital reach and strengthen its streaming and live sports portfolio. The move positions ESPN as a more powerful all-in-one sports destination. Read more from The Current.
Skydance closes $8 billion Paramount deal
Skydance Media has officially merged with Paramount Global in an $8 billion deal, bringing in new leadership under David Ellison. The merger aims to revamp Paramount's strategy with a focus on digital transformation and streaming. Read more from Hollywood Reporter.
Is it time for retail media networks to think beyond the ads?
Retail media networks are expanding beyond ad placements by offering services like analytics, creative support, and performance measurement. Deeper brand partnerships and strategic tools may define the next wave of growth. Read more from Martech.
Humor and music is the way to get Gen Z's attention: study
Marketers aiming to reach Gen Z are leaning into humor and music in their creative, with these formats outperforming traditional ads in recall and engagement—especially on short-form video platforms. Read more from eMarketer.
Ad-supported viewing share grows to 73.6% in 2nd quarter
Nielsen reports that ad-supported TV content made up 73.6% of all TV viewing in Q2 2025. Streaming accounted for more than half, led by platforms like YouTube and Hulu, while traditional TV's share continued to decline. Read more from Nielsen.
