Google avoids ad tech breakup in monopoly case
A federal judge ruled that Google will not have to divest its AdX advertising exchange despite finding the company illegally monopolized parts of the ad tech market. Instead, the court ordered a series of behavioral remedies designed to increase competition, rejecting the DOJ’s request for a structural breakup. Read more from The Current.
Nielsen announces new local methodology enhancements
Nielsen has introduced four new enhancements to its local TV measurement methodology ahead of the 2026–27 broadcast season. The updates include a shift from a five-minute to a one-minute viewing qualifier, improvements to household demographic modeling, better co-viewing measurement using wearable-based data, and a more robust Spanish-language audience estimate. Read more from Nielsen.
Retail media will top $200 billion this year
Global retail media advertising is expected to surpass $200 billion in 2026, reaching $200.4 billion and accounting for more than 15% of worldwide ad spending. While the channel continues to grow rapidly, forecasts suggest expansion will begin to moderate, particularly outside of Amazon, as the market matures. Read more from Yahoo Finance.
The Trade Desk forges metadata pact with Gracenote
Gracenote has partnered with The Trade Desk to bring show-level metadata and content intelligence directly into programmatic connected TV buying. The integration allows advertisers to target campaigns based on specific programs rather than broad genres while also providing detailed reporting on where ads appeared. Read more from The Desk.
NFL season starts next week with first-ever game in Melbourne, Australia
The NFL’s first regular-season game in Australia, featuring the Los Angeles Rams and San Francisco 49ers, represents a major step in the league’s international expansion strategy. The NFL views the Australian market as a long-term opportunity to expand its global fan base. Read more from CNBC.
