Global ad spend to top $1 trillion in 2025
Global ad spend is expected to surpass $1 trillion in 2024, driven by digital advertising growth. Key sectors contributing to this surge include e-commerce, technology, and entertainment. This marks a significant milestone in the advertising industry, highlighting the increasing importance of digital platforms in marketing strategies. Read more from Marketing Dive.
Google introduces new AI features for retailers this holiday season
Google has introduced new AI features designed to help retailers enhance the shopping experience ahead of the holiday season. These updates focus on personalizing customer interactions and improving product discovery, allowing retailers to better understand shopper preferences. The goal is to boost engagement and sales by optimizing search results and tailoring recommendations on retail platforms. Read more from Search Engine Journal.
Research: 66% of U.S. viewers are watching FAST channels
A recent study reveals that 66% of U.S. viewers are now watching Free Ad-Supported Streaming TV (FAST) channels, highlighting the growing popularity of these platforms. The research indicates that FAST channels are becoming a major player in the streaming landscape, offering a variety of content without subscription fees. This trend suggests a shift in viewer preferences towards ad-supported streaming options. Read more from Broadband TV News.
Retail media will make up one-fifth of digital ad spend this year
Retail media now accounts for 20% of worldwide digital ad spend, reflecting its growing importance in the advertising landscape. The sector’s rapid expansion is driven by the increasing investment from brands looking to capitalize on retail platforms for targeted advertising. As retail media networks continue to grow, they are becoming a significant force in global digital marketing strategies. Read more from eMarketer.
Kelce brothers sign podcast deal with Amazon’s Wondery worth more than $100 million
The Kelce brothers, Travis and Jason, have signed a deal with Amazon’s Wondery to expand their popular podcast, “New Heights.” The partnership aims to bring exclusive content, video episodes, and potential new projects to fans through Wondery’s platform. This deal reflects the growing influence of athlete-driven content in the digital media space. Read more from Variety.
