July exhibits rare upswing in TV viewing, amplified by streaming
Nielsen’s latest “The Gauge” report reveals a rare upswing in TV viewing for July 2024, fueled by increased streaming and the start of the Paris Summer Olympics. This rise in viewership marks a significant shift as both traditional TV and streaming platforms saw gains, with events like the Olympics contributing to the overall increase. The report underscores how major events and seasonal shifts can temporarily reverse long-term declines in traditional TV usage. Read more from Nielsen.
Fueled by Amazon Prime Day events, retail sales surge 6% in July
The U.S. Commerce Department’s monthly retail sales report provides key insights into consumer spending trends, covering various sectors including online sales, grocery stores, and more. The report highlights how retail sales fluctuate month-to-month and year-over-year, offering a snapshot of the economic health of the retail sector. It’s a valuable resource for understanding consumer behavior and forecasting future retail trends. Read more from Retail Dive.
Google’s August 2024 core update is rolling out now
Google has begun rolling out its August 2024 core update, which aims to improve the relevance and quality of search results. As with previous core updates, some websites may experience changes in rankings, either positively or negatively, as Google re-evaluates the content on the web. This update underscores the importance of maintaining high-quality, relevant content that aligns with Google’s search guidelines. Read more from Search Engine Land.
Nearly all U.S. browsers could become cookieless in the future
A new report suggests that nearly all U.S. web browsers could soon be cookieless, as the industry moves away from third-party cookies due to privacy concerns and regulatory changes. This shift is driving the adoption of alternative tracking methods like first-party data and privacy-preserving technologies. Marketers and advertisers will need to adapt their strategies to maintain effective targeting and measurement in this evolving landscape. Read more from eMarketer.
How NBC and Peacock won Olympic gold with streaming and advertiser innovations
NBCUniversal’s Peacock introduced innovative streaming and advertising features during the 2024 Paris Olympics. These advancements enhanced viewer engagement and provided advertisers with more dynamic ways to reach audiences during live events. The platform delivered a personalized viewing experience, integrating live sports with cutting-edge technology to create unique advertising opportunities. Read more from The Current.
