U.S. adults spend most social media time on Facebook, but Gen Z prefers TikTok
A recent report shows that U.S. adults still spend the most time on Facebook, but Gen Z is favoring TikTok for their social media engagement. While Facebook remains dominant among older age groups, TikTok’s short-form video content has made it the platform of choice for younger users. The data highlights the shifting landscape of social media usage, with brands needing to adapt their strategies to effectively reach different demographic groups across these platforms. Read more from eMarketer.
Universal Music and Meta expand music licensing agreement
Universal Music Group and Meta have extended their music licensing agreement, allowing users to continue incorporating music from Universal’s vast catalog into videos across Facebook, Instagram, and other Meta platforms. This expansion includes more opportunities for artists to connect with fans through music-based content and monetization features. The deal reflects both companies’ commitment to enhancing user experiences and supporting the creative industry. Read more from Reuters.
IAB launches privacy compliance platform
The Interactive Advertising Bureau (IAB) has introduced a new diligence platform aimed at ensuring privacy compliance in digital advertising. The platform, designed for advertisers, publishers, and tech companies, helps streamline the compliance process with privacy laws such as GDPR and CCPA. It provides tools to verify partners’ privacy practices, reducing the risk of non-compliance. The initiative reflects growing industry efforts to address consumer privacy concerns while maintaining effective digital marketing strategies. Read more from MediaPost.
Target grows grocery business through private label expansion
Target is strengthening its grocery business by expanding its private label offerings. The retailer is focusing on affordability, freshness, and quality to attract shoppers in a competitive market. With a strong emphasis on private brands, Target aims to differentiate itself from competitors and meet changing consumer demands, particularly in the grocery sector. The strategy is part of Target’s broader plan to enhance its overall market presence and appeal to budget-conscious customers. Read more from Retail Dive.
NBCU’s 2024 Olympics ratings soar 82% compared to Tokyo 2021
NBCUniversal’s coverage of the 2024 Paris Olympics has seen an 82% increase in viewership compared to the 2021 Tokyo Games. This surge is attributed to strong performances from U.S. athletes and the strategic scheduling of events to maximize U.S. prime-time audiences. The impressive ratings boost highlights the enduring appeal of the Olympics and NBCU’s effective broadcasting strategy. The success also positions NBCU well for future Olympic coverage, including the upcoming Los Angeles 2028 Games. Read more from Front Office Sports.
