Google Delays Chrome’s Third-Party Cookie Phaseout to 2025
Google has delayed the phaseout of third-party cookies in Chrome to 2025 due to challenges in addressing feedback from the industry, regulators, and developers. This delay gives advertisers more time to adapt to Google’s Privacy Sandbox, designed to provide privacy-centric alternatives for ad targeting and measurement. Despite the setbacks, other browsers like Safari, Firefox, and Edge have already phased out third-party cookies. The ongoing delay highlights the complexities and industry-wide implications of transitioning to a more privacy-focused web environment.” Read more from Retail Dive.
NBCUniversal Bets Big on Olympics to Boost Streaming Service
NBCUniversal’s Peacock will provide extensive live coverage of the 2024 Paris Olympics, featuring over 5,000 hours of content, including all 329 medal events. New interactive features like Peacock Live Actions and Peacock Discovery Multiview will enhance the viewing experience, allowing users to customize their Olympics journey. The platform will also spotlight major live events, offer a sport-by-sport browsing option, and feature medal standings updates. This comprehensive approach aims to make the Paris Olympics accessible and engaging for all types of viewers. Read more from Hollywood Reporter.
Netflix’s Ad-Supported Tier Grows 34%, With Critical Scale in Sight
Netflix’s ad-supported tier grew membership 34% quarter on quarter in Q2. The streamer is pursuing big changes for its advertising unit, developing an in-house ad-tech platform that aims to be widely available by the end of 2025. Netflix is also pushing further into the programmatic arena through partnerships with The Trade Desk, Google Display & Video 360 and Magnite. Read more from Marketing Dive.
U.S. Ad Market Sees Continued Growth in July
The U.S. ad market expanded for the 15th consecutive month in June, with a 4.8% increase compared to the previous year. This growth was largely driven by smaller ad categories, which saw a 9.4% rise, while the top 10 ad categories only increased by 1.3%. This consistent growth highlights the resilience of the advertising sector and suggests that diverse ad spending continues to drive the market forward. Read more from MediaPost.
NBA Chooses Amazon Over TNT for National Media Rights
The NBA has rejected TNT Sports’ bid to match Amazon’s offer for the league’s national media rights. Instead, the NBA entered a long-term agreement with Amazon, emphasizing the importance of maximizing reach and accessibility for fans. The new $76 billion deal also includes Disney and NBCUniversal. This decision sets up a potential legal battle with TNT Sports, as the company disputes the NBA’s interpretation of their contractual rights. The agreement marks a significant shift in sports broadcasting, showcasing Amazon’s growing influence. Read more from Front Office Sports.
