Mediaocean: Connected TV sees strong interest among ad buyers
Advertisers are expected to increase spending in connected TV and streaming in the second half of 2025, according to Mediaocean’s latest forecast. Brands are prioritizing measurable outcomes and shifting toward performance-driven channels with greater audience precision. Read more from TheDesk.
Google users are less likely to click on links when an AI summary appears in the result: study
A Pew Research Center survey finds that AI-generated summaries in Google search results are affecting user behavior. Among respondents shown an AI overview, 30% said they were less likely to click on links, suggesting possible changes to site traffic patterns. Read more from Pew Research Center.
In-store ads spark curiosity—and if done right, conversion
Digital in-store ads are gaining traction, with 76% of U.S. adults noticing them and nearly half taking further action. Gen Z and millennials are especially responsive. Ads that entertain or provide utility are more likely to drive conversions, complementing online campaigns. Read more from eMarketer.
Netflix breaks into Top 3 distributors for first time
Netflix ranked among the top three U.S. media distributors for the first time in June 2025, accounting for 8.2% of total TV usage, according to Nielsen. It trailed only YouTube and Amazon, as traditional broadcast and cable continued to decline. Read more from Nielsen.
Sports fans paying an average of $88/month on streaming: survey
A new survey shows U.S. sports fans are paying an average of $88 per month on streaming subscriptions. The cost reflects the growing fragmentation of sports content, requiring multiple services. Fans cited frustration with rising prices and the difficulty of finding games. Read more from TVTechnology.
