FAST is booming as brand content and sports drive the surge
Brands are increasingly turning to streaming platforms to deliver niche and engaging content, often pairing branded entertainment with sports programming and FAST channels. This approach reflects a broader shift toward more immersive and contextually relevant advertising that resonates with specific audiences. Read more from The Current.
AI search ad spending will climb with user adoption
AI search advertising is projected to reach $30 billion globally by 2027, up from just $2 billion in 2023, as consumers increasingly embrace generative AI tools. Microsoft and Google are expected to dominate this growth, driven by expanded AI integration into search interfaces. For advertisers, evolving formats may offer new opportunities, but will also require adapting to less predictable user behavior. Read more from eMarketer.
Google June 2025 core update rolling out now
Google has begun rolling out its June 2025 core update, following a more stable March update earlier this year. The company says core updates aim to improve how its systems assess content overall, which can result in ranking fluctuations across search results. The most recent core update was in March 2025. Read more from Search Engine Land.
Data shows accuracy and security are major AI-related concerns
Concerns over AI's accuracy and data security are shaping public perception, according to new research from Ipsos and WPP. Nearly half of consumers worry about misinformation from AI-generated content, while 37% are uneasy about their personal data being used to train models. Read more from MediaDailyNews.
Inside the WNBA's expansion to Philly, Cleveland, and Detroit
The WNBA is preparing to expand into three new cities this decade, signaling strong momentum behind the league's growing popularity. Increased media attention and surging viewership have made women's basketball more attractive to broadcasters and advertisers alike. New franchises in key markets will offer new ways of targeting an engaged audience. Read more from Front Office Sports.
