Retail data is going global
Global interest in retail data is increasing, with markets like Asia and brands worldwide recognizing its value. Predictive modeling and audience segmentation allow for tailored campaigns, significantly boosting ROI. Real-time measurement and optimization enhance campaign effectiveness. These data-driven approaches are enhancing the capabilities of companies to make informed decisions and drive sales growth on a global level. Read more from The Current.
Google dropping continuous scroll in search results
Google is ending continuous scroll in search results, reverting to the classic pagination bar. This change, starting on desktop and later on mobile, aims to improve search speed and user satisfaction, as continuous scroll didn’t significantly enhance user experience. The “Next” button will reappear on desktop, and “More results” on mobile. Website click-through rates and Search Console data are likely to be impacted by this update. Read more from Search Engine Land.
How programmatic is opening up the Olympics to advertisers
Programmatic advertising is revolutionizing the Olympic ad landscape by making ad inventory accessible through private marketplaces on platforms like Peacock. This shift allows brands with varied budgets to participate, democratizing Olympic advertising. With advanced screening systems ensuring quality control, and over 5,000 hours of live broadcasts planned, this availability is spurring new demand from the marketplace. Read more from Digiday.
Report: Apple rejected integration of Meta AI after brief talks
Apple declined Meta’s proposal to integrate its AI chatbot into iPhones after brief discussions, opting to partner with OpenAI and Alphabet instead. Apple’s decision was influenced by concerns about Meta’s privacy policies and competition. By collaborating with OpenAI, Apple aims to enhance Siri and other tools with advanced AI capabilities, integrating ChatGPT into iOS, macOS, and iPadOS. This move aligns with Apple’s user privacy initiatives, and its strategy to leverage AI technologies from trusted partners. Read more from PYMNTS.
Stanley Cup Finals Game 7 soars with 7.66M viewers
The Stanley Cup Final Game 7 garnered 7.66 million viewers, significantly boosting ratings and capturing the attention of media buyers. This uptick reflects the NHL’s success in expanding its audience and creating engaging content that appeals to a broader demographic. The impressive viewership numbers highlight the broad appeal of live sports and their continued relevance to advertisers seeking to reach engaged and diverse audiences. Read more from Sportico.
