Study: Younger viewers more distracted, but more receptive to ads
A new study finds younger audiences are more likely than older viewers to respond positively to advertising, even though they frequently multitask while watching content. The findings suggest marketers should focus on creative that captures attention quickly across multiple screens. Read more from TV Technology.
Listeners are turning to YouTube for audio
YouTube has become the leading platform for digital audio and podcast consumption among U.S. adults, surpassing dedicated audio streaming services. Growth has been fueled by the popularity of long-form video podcasts across smart TVs and other connected devices. Read more from eMarketer.
Google tests “Strongest match” label on search ads
Google is testing a new search ad label that replaces “Sponsored” with “Strongest match” on some paid listings. The experiment appears intended to highlight ad relevance while potentially changing how users perceive paid search results. Read more from Search Engine Journal.
Total share of ad-supported TV remains steady at 73%: Nielsen
Nielsen’s Q1 2026 Ad Supported Gauge found that 72.4% of all TV viewing occurred on ad-supported platforms. Streaming accounted for nearly half of that viewing, while broadcast and cable continued to play a significant role in the ad-supported television ecosystem. Read more from Nielsen.
Fox World Cup viewing up 116%, ads soar
Fox’s coverage of the 2026 FIFA World Cup has delivered a 116% increase in viewership compared with the same point in the 2022 tournament, driving exceptionally strong advertising demand. The surge underscores the continued premium value of global live sports for broadcasters and marketers. Read more from MediaPost.
