YouTube’s audience outnumbers even its greatest rivals
YouTube boasts 2.5 billion monthly active users globally, surpassing all other digital platforms, according to eMarketer’s 2024 forecasts. This achievement is particularly notable given YouTube’s absence in China, one of the world’s largest digital markets. Despite its vast user base, YouTube doesn’t lead in global digital ad revenue share; that position belongs to Amazon, followed by Instagram and TikTok. Read more from eMarketer.
FCC Chair calls TV station ownership caps “arcane” and “artificial”
FCC Chair Brendan Carr is advocating for the elimination of current station ownership caps, describing them as outdated and hindering local broadcasters’ ability to compete with major tech companies. He argues that these restrictions prevent smaller broadcasters from expanding their reach, while digital platforms face no similar limitations. Read more from TVTechnology.
Netflix overhauls its home screen for the first time in 12 years
Netflix is overhauling its TV app interface and introducing a generative AI-powered search feature for iOS users. The redesigned homepage will offer more personalized recommendations and reposition the search and “My List” options for easier access. Additionally, Netflix plans to test a vertical video feed on its mobile platform, enabling users to scroll through clips of shows and movies and tap to view the full content. Read more from Reuters.
Google’s updated guidelines target fake content
Google has updated its Search Quality Rater Guidelines to address deceptive practices related to EEAT (Experience, Expertise, Authoritativeness, Trustworthiness). The revisions instruct evaluators to assign the lowest quality ratings to content that misrepresents business details, such as falsely claiming a physical storefront, or uses fabricated author profiles and unearned credentials to appear more trustworthy. Read more from Search Engine Journal.
FanDuel Sports Network touts streaming subscriber growth for regional games
FanDuel Sports Network, which includes 15 owned and operated networks broadcasting regional sports, has reported significant growth in its streaming subscriber base, driven by increased demand for live sports content. The network’s expansion includes partnerships with major platforms like Amazon Prime Video, which enhances accessibility for viewers. Read more from CNBC.
