OpenAI launches new AI model GPT-4o and desktop version of ChatGPT
OpenAI on Monday launched a new AI model and desktop version of ChatGPT, along with an updated user interface, the company’s latest effort to expand use of its popular chatbot. The update brings GPT-4 to everyone, including OpenAI’s free users, technology chief Mira Murati said in a livestreamed event. She added that the new model, GPT-4o, is “much faster,” with improved capabilities in text, video and audio. OpenAI said it eventually plans to allow users to video chat with ChatGPT. OpenAI, backed by Microsoft, is under pressure to stay on top of the generative AI market while finding ways to make money as it spends massive sums on processors and infrastructure to build and train its models. Read more from CNBC.
Comcast to launch Peacock, Netflix and Apple TV+ bundle at a ‘vastly reduced price’
Get ready for the next cable-like streaming bundle: Comcast later this month will launch a three-way bundle — with Peacock, Netflix and Apple TV+ — offered at a deep discount, Comcast chief Brian Roberts said. Dubbed StreamSaver, the bundle will be available to all Comcast broadband and TV customers, Roberts said, speaking Tuesday at MoffettNathanson’s 2024 Media, Internet and Communications Conference in New York. The three streaming services, Peacock, Netflix and Apple TV+, will “come at a vastly reduced price to anything in the market today,” Roberts said, although he didn’t reveal any pricing details. The goal is to “add value to consumers” and at the same time “take some of the dollars out of” other companies’ streaming businesses, he added, while reinforcing Comcast’s broadband service offerings. Read more from Variety.
Streaming tops April’s TV usage at 38.4% share, nearly flat
Streaming share of the total TV usage pie remained virtually stable in April — at 38.4%, according to Nielsen. All streaming platforms’ total day viewing for persons age two and up viewing slipped 2% versus March (a 38.4% share), with broadcast share down 3% to a 22.2% share (from 22.5%). Cable was the only category to see improvement month-to-month — up 3% from March to 29.1% — largely attributable to NCAA basketball tournament coverage, the NBA playoffs and the NFL draft. Analysis of cable-aired sports programming only showed viewing growth of 28%. Nielsen says that year-over-year, streaming is up 13%, with cable and broadcast down 8% and 4%, respectively. Read more from TelevisionNewsDaily.
Instagram beats TikTok for video-based user acquisition
Marketers prefer Instagram as their platform for video-based user acquisition over TikTok, according to global research from app marketing solution Zoomd that Marketing Dive can exclusively share. When asked to split their user acquisition spend between Instagram and TikTok, 79% of survey respondents allotted at least 75% of their budget to Instagram, compared with 25% at most for TikTok. However, when asked which media sources they worked with in 2023, 53% of respondents said both TikTok and Instagram. Read more from Marketing Dive.
Netflix gets NFL Christmas Day games in major sports expansion
Netflix will stream live NFL games, beginning this season, according toThe Hollywood Reporter. In a deal that changes the sports media landscape, the streaming giant has inked a deal to stream the NFL’s two new Christmas Day games, which it decided to carve out from its schedule earlier this year. Netflix will stream the games this year, instantly giving it access to the biggest live sports rights in the U.S. Read more from Sportico.
