Google remains go-to search engine over AI tools
A recent survey revealed that 57.8% of U.S. consumers prefer using Google Search over AI platforms like ChatGPT for factual information. Additionally, 25% of non-AI users cited a lack of trust in AI search accuracy as a reason for not adopting these tools. Despite the rise of AI, Google maintains its dominance in the search engine market. Read more from eMarketer.
How marketers are conquering the tsunami of supply from live events
NBCUniversal and Disney are enhancing their programmatic advertising capabilities to address the growing demand for live sports streaming. NBCUniversal streamed 3,200 Olympic events on Peacock, introducing programmatic buying during the games and achieving a 90% increase in first-time advertisers. Similarly, Disney is expanding its ad inventory for real-time bidding, implementing live certification to help brands capitalize on surges in viewership. Read more from The Current.
YouTube announces support for new push to combat deepfakes
YouTube has announced its support for the bipartisan “No Fakes Act,” aimed at combating unauthorized AI-generated replicas of individuals’ likenesses. The legislation seeks to empower individuals to request the removal of such content from online platforms. YouTube emphasized that the bill balances innovation with protection by placing control directly in the hands of individuals. Read more from Social Media Today.
Google quality raters now assess whether content is AI-generated
Google has updated its Search Quality Rater Guidelines to instruct evaluators to assign the lowest quality rating to content primarily generated by AI or automated tools with minimal human oversight. This change, part of the January 2025 update, aims to address concerns about low-quality, AI-produced content affecting search result integrity. Read more from Search Engine Land.
College volleyball viewership is spiking, and networks are noticing
Women’s college volleyball is experiencing a surge in popularity, prompting major networks to expand coverage. Fox Sports’ strategic scheduling, such as airing matches adjacent to NFL games, led to a record 1.7 million viewers for a Wisconsin-Minnesota match. The Big Ten Network increased its broadcasts to 68 matches, noting volleyball attracts the youngest and most female-skewed audience among its sports. Read more from Front Office Sports.
