80% of Americans both watch and listen to podcasts: study
Podcast consumption continues to expand, with 80% of Americans now engaging with the format across audio and video. Growth is being fueled by wider distribution on platforms like YouTube and streaming services, making podcasts a more mainstream media channel. Read more from The Current.
Grocers continue to add electronic shelf label software
Instacart is advancing in-store retail tech with features that sync mobile ads to physical shelf lighting, connecting digital discovery to in-store action. Early trials with major grocers highlight efforts to bridge online and offline shopping experiences. Read more from Retail Dive.
Google’s March 2026 Core Update rollout is now complete
Google has finalized its March 2026 core update, concluding a period of ranking fluctuations. The update continues to prioritize overall content relevance and quality rather than targeting specific industries or tactics. Read more from Search Engine Land.
YouTube tests 90-second unskippable ads on CTV
YouTube is experimenting with longer, 90-second unskippable ads on connected TV, signaling a move toward more traditional TV-style ad formats. The test reflects increasing demand for premium, high-impact placements in streaming environments. Read more from Social Media Today.
Amazon debuts as Masters broadcaster amid shift in sports commercial strategy
Amazon’s debut as a Masters broadcaster introduces a more integrated ad approach, replacing traditional breaks with branded moments and interactive features. The strategy reflects evolving expectations for sports viewing and advertising experiences. Read more from Front Office Sports.
