Lawmakers Express Support For Bill That Could Outlaw Behavioral Targeting
Bipartisan leaders of the House Energy and Commerce Committee on Wednesday expressed support for privacy legislation that would restrict companies’ ability to harness consumers’ data, including information about their web-browsing activity. “Many companies are using their control over our data to erode people’s agency, their rights, and their identity. It’s time for that status quo to change,” Rep. Cathy McMorris Rodgers (R-Washington) said in an opening statement at a Subcommittee on Innovation, Data, and Commerce hearing about a suite of online privacy bills — including the newly introduced American Privacy Rights Act. A draft of that bill, released last week by Rodgers and Senator Maria Cantwell (D-Washington), has provisions that would restrict — and in some cases potentially outlaw — companies’ ability to engage in targeted advertising. Read more from Media Daily News.
Retail media can be a powerful component of loyalty marketing, says POSSIBLE panel
Retail media can be a potent tool in the realm of loyalty marketing. That’s the main takeaway from a panel discussion sponsored by Target’s Roundel network (and led by its partner solutions vice president, Matt Drzewicki) at this week’s POSSIBLE marketing conference. Donna Sharp, managing director at advisory firm MediaLink, noted that loyalty programs are rising in importance as paid media costs increase, which allows retailers to leverage their owned connections with consumers more effectively. However, she stressed that ad experiences should add value rather than detract from the overall customer experience. Read more from Insider Intelligence.
YouTube launches premium placement option for YouTube Shorts
YouTube’s looking to help advertisers ensure prime placement for their Shorts ads, with a new “YouTube Select Shorts” option, that’ll enable brands to place their ads alongside top Shorts content in various categories – Entertainment, Beauty, Fashion & Lifestyle, Food & Recipes, Gaming, and Automotive. That’ll provide more control over your Shorts promotions, and ensure the best opportunity for exposure to viewers in specific niches. Read more from Social Media Today.
T-Commerce vs Shoppable TV
We’ve all heard of ecommerce. But what about T-commerce Television commerce, or T-commerce, is similar to shoppable TV – both refer to buying something you see on television. But the two terms have their own nuances and, therefore, different implications for advertisers and publishers. AdExchanger reports on these key differences. Read more from AdExchanger.
Caitlin Clark Smashes Another TV Record as WNBA Draft Draws 2.45M
Caitlin Clark’s impact on women’s basketball ratings has broken through to the next level, as a record 2.45 million viewers tuned in to ESPN Monday night to watch as the Iowa star was selected No. 1 in the 2024 WNBA Draft by the Indiana Fever. The previous high-water mark was set 20 years ago, when 601,000 viewers saw UConn’s Diana Taurasi get snapped up by the Phoenix Mercury. Monday night’s telecast was up nearly five times versus the year-ago draft (512,000 viewers), during which the Fever selected South Carolina’s Aliyah Boston as the first pick. Read more from Sportico.
